COMPANY PROFILE PROMOTION


drive the growth of both brands – Star Trac and Stairmaster. This was a time of massive organisational transition that impacted the offices in the US, Europe and Asia. However, the restructuring has resulted in a more efficient and powerful corporate support structure for the business, and that means better service to our customers. The second major move was to get


out of the numerous other equipment manufacturers and US-based factories that supported Star Trac’s product portfolio, and move this manufacturing into my factory in Xiamen, China – Land America. This would ensure more effi ciency, higher quality and complete control over the fl ow of both our products and the service parts needed to support our customers. This all happened in the fi rst 24


months, in preparation for the real goal of focusing our efforts on our customers. The fi rst two years allowed us to restructure, refocus and bring the manufacturing online, which fundamentally drove Star Trac back to a position of growth.


What have been the biggest challenges since taking over? Working to build Star Trac back to a powerful brand was a bigger job than


July 2013 © Cybertrek 2013 Read Health Club Management online at healthclubmanagement.co.uk/digital 51


Star Trac equipment installed at Crunch Gym in Lakewood, California


The TreadClimber® by Star Trac


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