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PROJECT / JIMMY CHOO AT SELFRIDGES, LONDON, UK CHOO’S CHOICE...


Having been appointed by Jimmy Choo to review and critique their existing store LED lighting, dpa produced a proposal for improvements based on the existing shelf lighting details and linear LED products. The team conducted an in-situ study of a variety of high quality miniature LED lighting products available on the market for display shelf and backlighting. A range of strips from different manufacturers were com- pared for a range of factors such as illumination, glare, colour and texture rendering, and physical size. KKDC TIMI 504 HCRI LED was ultimately chosen for incorpora- tion into an improved shelving design.


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