Case Study
to lens height must be captured and available to the entire project team when needed, no matter where they are. FileMaker is incredibly flexible, meaning it issued across a variety of mobile devices and desktops by the team at Framestore.
As a result, the production coordinator can view sequences on the go and make the necessary changes on set. For example, a dragon’s foot may be too wide once the actor’s sequence is shot - but this information can be fed back to the artist, who can adapt the effect, allowing for any re-shoots to be done almost immediately.
While FileMaker is incredibly user friendly, allowing for easy but secure access to these details, it can also be as sophisticated as the user and developed to meet the specific needs of an individual.
The important role that technology plays within Framestore’s business made working with Daniel Day Lewis on the set of Lincoln an interesting challenge. Although he joked in his Oscar speech that his wife lives with other people during filming, his approach to a film is to fully embrace his character at all times. As such, the team not only had to address him as Mr President, but they also had to keep technology tools like iPads, which are essential for making movies, away from him.
Giving back Although having the right technology in place has played a crucial role in Framestore’s development there is more to it for an entrepreneur than just commercial success. A key part of being an entrepreneur is giving back and making a difference, and Sargent is a firm believer that you aren’t allowed to complain if you aren’t prepared to put the time in. It all comes down to how you shape the world around you which is ultimately good for business.
As such, he spent almost five years as Permanent Secretary in Regulatory
34 entrepreneurcountry
Reform. He actively chose to get involved and transferred his knowledge from his role at Framestore into his advisory role in Government in order to better inform decisions that impact the UK as a whole. Conversely, Sargent has also been able to take his public industry experience into the private sector.
As a result, Framestore’s founder actively encourages aggressive competition as it fosters innovation across the entire industry as well as in Britain.
The other driver for innovation in Framestore is the people,
all of whom are encouraged to pursue their own ideas.
By creating this
environment, Framestore has been able to succeed at the top of its field as it is able to present and deliver the best ideas to its customers. The key is to find the technology that allows for this innovation that fits with your business, the information you create and the stakeholders that you have to share it with.
This is crucial for any business looking to succeed: if you stand still for 12 months then you won’t be here in 12 months.
Framestore recently worked on Lincoln, starring Daniel Day-Lewis
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