Guest Editorial


Master Stylist Edwin Johnston gives his impressions of International Style I’M OFTEN ASKED WHERE I FIND INSPIRATION.


I’ve travelled to many of the fashion capitals of the world including NY, London and Paris, and without hesitation I can tell you Tokyo has raised the bar.


On a recent trip with the bMac team I was gobsmacked by the fashion sense on the streets of Tokyo. It’s almost like it’s citizens become fashion characters. They take it to an extreme level from head to toe, creating an almost animated version of their fashion self. This is original self created fashion, not money buying high fashion. Apparently a large portion of their salary goes straight to hair and fashion every week. It reminded me of England in the 80’s when everyone went full out becoming a Mod, a Rocker or a Punker.


With further research I have learnt that the fashion style is broken down into several categories, including Lolita (baby doll), Harajuku (named after an area of Tokyo, inspired by Manga), Gyaru (Which means Girl, is your all out Glamour girl, often with a very dark tan) and Visual Kei (think Punk, goth and vampire inspired) .


Off course there are many other fashion styles around Tokyo, including many very well put together people that simply wear and put themselves together in a creative and fun way.


I felt these extreme fashion looks were a little over the top for my own personal taste, but one could not help feeling inspired and excited that there is this society as a whole willing to push the boundaries of mediocrity and have fun with hair and fashion.


Edwin Johnston Cutting Room Creative, Nanaimo, BC Canada Multiple Contessa Award Winner


LookBook Issue 2 January 2013


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