12 WEDNESDAY 14th NOVEMBER 2012


AFRICACOM DAILY 2012 I http://africa.comworldseries.com/ FEATURE | RAD DATA COMMUNICATIONS


Ethernet Services and NGN Migration Should Be Profitable, Not Painful


T


wo related, if not complemen- tary trends characterize African telecoms today. The first is the rapid deploy-


ment of fiber infrastructure. With the linking of Africa’s coastal, urban and commercial hubs to the undersea fiber cables, carriers are taking advantage of all that new fiber to roll out advanced Metro Ethernet networks, over which they can offer their enterprise customers the latest SLA-assured Ethernet services. Furthermore, fiber connectivity is now reaching much further into the interior, encouraged by government sponsored initiatives to bring modern communica- tions solutions to larger segments of the population. The second trend is legacy service


migration. In most cases this means mov- ing up from lower speed links to high speed DSL copper circuits as well as fiber, and supporting both TDM and newer Ethernet services. However, in this use case, the transport layer is still based on SDH and solutions must be found to hand off between the Ethernet traffic and SDH backbones. “RAD Data Communications is unique-


ly positioned to partner with African carriers because it is a one-stop vendor of future-proof access solutions that address both of these trends,” states RAD Sales Director Noam Dor.


A CONSISTENT CUSTOMER EXPERI- ENCE REGARDLESS OF THE ACCESS TECHNOLOGY RAD’s EtherAccess® family enables carriers and service providers to meet customer expectations for SLA account- ability and verifiable performance for Carrier Ethernet services by ensuring a consistent customer experience regard- less of the available access technology, be it TDM, PDH, bonded PDH, SDH, fiber, SHDSL/SHDSL.bis, or wireless. Ether- Access is, therefore, a complete Car-


rier Ethernet ecosystem, with the same “look and feel” in terms of service and network management. The latest addition to RAD’s EtherAc-


cess portfolio is the new ETX-5300A Ethernet Service Aggregation Platform. At Africa Com, RAD will unveil the ETX-5300A to the African market. Con- forming to emerging MEF CE 2.0 specifi- cations, the ETX-5300A can be deployed by carriers to deliver SLA-based business Ethernet services. Built to deliver high performance at an affordable cost, it grooms Ethernet and TDM traffic from the access network to the provider’s edge, enabling operators to substantially reduce their operational expenses per Gigabit Ethernet link. The ETX-5300A was cited as this year’s


Best Carrier Ethernet Aggregation Product EMEA at the Carrier Ethernet World Con- gress in Barcelona. This, in fact, the third such Carrier Ethernet Award that RAD has won over the past twelve months, further solidify- ing its undisputed reputation as the global leader in Carrier Ethernet access solutions. Given its wide experience and technologi-


cal expertise, RAD was able to tailor-make the ETX-5300A as a central-site solution for pre-aggregation in larger networks as well as a service hub in smaller operations or pri- vate networks. By aggregating up to 80 GbE or 16 10GbE access links into redundant 10 GbE ports, the device frees up expensive capacity at the provider’s edge and signifi- cantly reduces CapEx and OpEx by cutting the price per link by half, or more, when working opposite RAD’s other ETX Carrier Ethernet demarcation devices. Moreover, the ETX-5300A is packaged in a small-form factor box that uses less than half the power consumption than any competitive product in the market but delivers full functionality and high-port capacity. All this is particularly good news for the


African market, which has one of the world’s highest operator-to-subscriber ratios. Fierce competition forces carriers to meet intense


cost pressures and adjust their business models to fit the pro- file of their potential customers. As they shift their focus from building their market presence to improving profitability, the carri- ers’ need for innova- tive broadband access solutions that enable significant CapEx and OpEx savings is greater than ever.


RAD’s ETX-5300A Ethernet Service Aggregation Platform


COST EFFECTIVE MIGRATION TO NEXT GEN NETWORKS Given its technological leadership in Carrier Ethernet access, RAD’s product portfolio also incorporates its AXCESS+ product family. Harnessing RAD’s TDM expertise, together with its technologi- cal leadership in Carrier Ethernet access, AXCESS+ enables seamless, cost-effective migration to Next Generation Ethernet/ IP/MPLS networks and services with flexibility, efficiency and carrier-class reliability. AXCESS+ includes a wide range of


devices, including: • Megaplex™ multiservice multiplexers and access nodes


• Optimux® fiber multiplexers • ASMi SHDSL.bis Ethernet modems and extenders


• Airmux® broadband wireless radios • IPmux™ TDM pseudowire gateways


All are enhanced with central site platforms


for grooming, aggregation, cross connectivity, or transparent delivery functionality.


CHOOSE A MIGRATION PATH THAT BEST SUITS YOUR NEEDS “RAD lowers total cost of ownership by streamlining implementation and better utiliz- ing existing infrastructure,” Dor concludes.


“EtherAccess and AXCESS+ both allow network operators to extend their planning horizons and choose the migration path that best suits their needs by upgrading network elements as needed while avoiding forced investments in complete overhauls.”


RAD’S GLOBAL PRESENCE RAD’s installed base exceeds 12,000,000 units and encompasses more than 150 carriers and operators in 165 around the world, including 50 in Africa. With a presence in Africa that dates back


over two decades, RAD’s products have been deployed by virtually all of the continent’s major carriers, service providers and mobile operators, as well as the private sector, banks, oil exploration and petroleum companies, public power and water utilities, transporta- tion systems, universities, and governmental and military networks. RAD Data Communications is a member


of the $1.2 billion RAD Group of com- panies, a world leader in networking and internetworking product solutions.


RAD Contact: Ilan Seidner, Director of Marketing Communications Tel: +972-3-6458107 Fax: +972-3-6498250 E-mail: ilan_s@rad.com


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