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IN THIS ISSUE Fall 2012


Published quarterly by OMedia Communications


Publisher and Editor


Bryden Winsby bryden@omedia.ca


Associate Editor Judie Steeves judie@omedia.ca


Advertising Sales


Mike Hamm mike@omedia.ca


Graphic Design Buddy Cole


buddy@locoldesign.com


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Contents copyright 2012. Reproduction in whole or in part, by any means, without prior written permission, is strictly prohibited.


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On recycled paper containing 10% post-consumer waste


regulars UP FRONT On The Cover


Richmond's Bill Zylmans and his family have been growing strawberries for more than a half-century, and the top priority has always been selling into the fresh market. See page 5.


Judie Steeves photo British Columbia Berry Grower • Fall 2012 3


INNOVATION PRUNINGS


4


11 15


13 AWAVE FOR THE FUTURE


Raspberries will be first fruit used in a project to utilize microwave technology that will make dehydration a lot more efficient.


7 9


HOBBIES GONE WILD


Jamming and canning has added a promising new dimension to Vista D’oro Farms and Winery.


features 5


FRESH APPROACH


Taking strawberry sales ‘personally’ has been a key to success for Bill Zylman’s on-farm marketing approach.


IN-BOX CONSULTANT


Oregon crop consultant Tom Peerbolt’s electronic newsletter has become required reading for many Pacific Northwest berry growers.


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