SPORTS MANAGEMENT HANDBOOK 2012
44 Building facilities that are fit for purpose
40 Preparing to stage the Olympics
3 WELCOME Liz Terry welcomes you to the first edition of the Sports Management Handbook
4 CONTENTS
6 SPORTS EVENTS CALENDAR A summary of international sports events being held from 2012 to 2014
10 DIARY DATES A round-up of the key international sports conferences and exhibitions in 2012
12 DEVELOPMENT PIPELINE A run-down of some of the impressive stadiums, arenas, swimming pools and sports facilities that are due to open in 2012
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62 Secure a career in the sports industry ANALYSIS AND TRENDS
26 THE GLOBAL SPORTS MARKET This PwC report, by Julie Clark, provides financial forecasts in gate revenues, spon- sorship, media rights and merchandising
30 GLOBAL SPORTS MARKETING UK Trade and Investment helps companies make the most of the opportunities being presented by the growing global sports market. Andrew Bacchus reports
34 SPORTS TOURISM Terry Stevens of Stevens & Associates explains how nations are reaping financial rewards by successfully marketing them- selves as sports tourism destinations
SPORTS MANAGEMENT HANDBOOK 2012
34 Sports tourism is on the up
40 MAJOR EVENTS A successful programme of events in the run up to the Games is imperative, says Esther Nicholls at UK Sport
44 FUNDING FACILITIES Planning will ensure the success of a new sports facility during these pressing times. Mark Walker of Oaks Consultancy reports
50 SUSTAINABLE DESIGN Sports stadia for local communities post-Games. By Rod Sheard of Populous
54 TIME TRAINING VENUES Simon Molden of Capita Symonds on how the successful hosting of the 2012 Games will be based on its facility-building legacy
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