IN THIS ISSUE Winter 2011-12


Published quarterly by OMedia Communications


Publisher and Editor


Bryden Winsby bryden@omedia.ca


Associate Editor Judie Steeves judie@omedia.ca


Advertising Sales


Mike Hamm mike@omedia.ca


Graphic Design Buddy Cole


buddy@locoldesign.com


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Contents copyright 2011. Reproduction in whole or in part, by any means, without prior written permission, is strictly prohibited.


PRINTED IN CANADA regulars XX-COC-XXXX UP FRONT On The Cover


Mike Makara, chair of the B.C. Blueberry Council, is a strong advocate of growers becoming more active in organizations working on behalf of their industry. See page 5.


Judie Steeves photo British Columbia Berry Grower • Winter 2011-12 3


RESEARCH UPDATE YOUR BUSINESS PRUNINGS


4


16 21 22


18 CYBER-MARKETING


Use of social media seen as a cheap, effective way for strawberry growers to get the word out at harvest time.


11 13


RESEARCH GETS A BOOST


Initial funding has been received for the establishment of Canada’s first Cranberry Research Centre, which is to be built in Delta.


features 9


SEASON OF SURPRISES


Crops manage to rebound as weather turns from dreary and cool to warm and dry for a late harvest.


A PERSONAL APPROACH


Regular visits to the farm are a big part of the service provided by two integrated pest management consultants.


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