health and fitness


Bay Leisure trust opens budget gym in Swansea


Bay Leisure, the leisure trust which oper- ates leisure facilities on behalf of Swansea City Council, has opened its latest budget health club in the city. Simply Gym incorporates 100 pieces of


cv and resistance equipment by Technogym including the new Arke functional train- ing line, Group Cycles and Excite + Cardio equipment with Visio. Te club offers monthly memberships of


£15.99 with a £9.99 joining fee, and a no- joining fee option of £19.99 per month.


£9m to fuel Pure Gym expansion


Pure Gym has announced that it has secured £9m worth of fresh investment to support an “ambitious” expansion of the budget health club chain’s UK estate by February 2012. Funding – from sharehold-


ers and Barclays Bank – will allow the group to increase its portfolio from 15 clubs to 28 over the coming months. Pure Gym unveiled a new


facility in Leicester in July and also has sites in UK cities and towns including Aberdeen; Leeds; Southampton; and two in Birmingham. A number of sites are in the development stage – including two in London – and the group is looking to reach 100,000 members by the end of 2011. Meanwhile, Jacques de Bruin has been


announced as Pure Gym’s new operations director, having leſt his position as Virgin Active’s UK operations manager.


DL Kids provides programmes for young people


£2.5m expansion planned for DL Kids concept


David Lloyd Leisure has unveiled plans for a £2.5m expansion of its DL Kids concept across the UK and Europe, following its successful January 2010 launch. Purpose-built DL Kids facilities, which


offer a range of sporting and educational programmes for young people, are set to open at David Lloyd Finchley, London, and Beckenham, Kent, in December. Te new locations are to include a mini


sports hall; multi-purpose studios; inter- active classrooms; a DL Kids café; and child-orientated bathrooms.


OFT urges gyms to check legality of contracts


Gyms have been urged by the Office of Fair Trading (OFT) to check the legality of their contract terms, following a High Court rul- ing against a management company. On 27 May, Ashbourne Management


Services was ordered to refrain from the use certain terms or “unfair practices” in a case brought against it by the OFT fol- lowing customer complaints. Ashbourne has been directed to write to


its 700+ clubs to ensure the facilities com- plied with the ruling, with the OFT now calling on UK sites to check that their con- tract terms are lawful.


6 Former Royal Marine unveils new gym


Barry O’Connell, a former Royal Marine PTI, has set up the new State of Mind Fitness gym in Hammersmith, west London, after receiving a £25,000 grant from the Royal British Legion (RBL). O’Connell was awarded the


grant by the RBL as part of its Dragons’ Den-style Be Te Boss programme for ex-ser- vicemen and servicewomen looking to establish their own businesses upon leaving the Armed Forces. Be the Boss is a joint ven-


Pure Gym is looking to extend its portfolio to 28 sites by February 2012 Pure Gym CEO Peter Roberts said: “Since we


started in 2009, we have set impressive expan- sion plans that we continue to build on. “With the new investment, and as we aim


to grow to 28 gyms by the end of our financial year and 45 by the end of 2012, Jacques’ exper- tise will be a great asset for us.”


Te new independently-owned gym has been equipped with Scifit kit


ture between the RBL and the Department for Business Innovation and Skills and O’Connell is one of many to receive a grant aſter successfully pitching his business idea to a panel of Legion members and experienced business professionals.


State of Mind Fitness features a cardiovascu-


lar area equipped with Scifit equipment, with part of the grant used to secure two pieces of Scifit kit – the company’s AC5000 Treadmill and SXT7000 Elliptical.


Rossendale leisure facility plans approved


Rossendale Borough Council has approved proposals for the extension of Marl Pits Swimming Pool in Rawtenstall, Lancashire, along with four outdoor all-weather pitches. Te planned extension will increase the ven- ue’s floorspace from 1,082sq m (11,647sq ſt) to


Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital


1,694sq m (18,234sq ſt) and will house a fitness studio, a fitness room and changing areas. Office accommodation and a new reception


area will also be included, while the four out- door pitches will measure 20m x30m and will be able to accommodate five-a-side football.


Twitter: @leisureopps © CYBERTREK 2011


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