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Cricket clubs confirm global franchise
VisitBritain launches
India's Rajasthan Royals to lead international Twenty20 alliance of domestic clubs
'Cities' campaign
National tourism agency By Pete Hayman
VisitBritain has launched a
campaign called 'Cities', linking Domestic cricket clubs from
up with British Airways and some of the world's major crick-
easyJet to offer low cost flights eting nations have formed a
from twelve European countries new international Twenty20
to ten cities across Britain. Cities' franchise – Royals2020.
is designed to build on this, Led by India's Rajasthan
placing emphasis on Cardiff, Royals, the new alliance will
Edinburgh, Glasgow, London, feature the Hampshire Hawks
Birmingham, Bristol, Liverpool, (England), Trinidad and Tobago
Manchester, Newcastle-Gateshead (West Indies) and Cape Cobras
and Oxford to raise awareness of from South Africa. Cricket
the wide range of experiences Victoria (Australia) has also Hampshire Hawks (batting) will form part of the global franchise
and cultures they can offer, plus been approached.
driving incremental business in The new franchise will see and reciprocal player links are fans and sponsors to be part of
the low and shoulder seasons. the Hampshire Hawks re-brand among the benefits outlined as something totally unique."
as the Hampshire Royals in the part of the new venture. Rajasthan Royals CEO Sean
Digital fitness
Friends Provident T20 and new Rajasthan Royals co-founder Morris, added: "The opportu-
channels merge
40-over competitions during and chair Manoj Badale said: nity to be part of a global
Body in Balance TV and Fitness the 2010 English county season. "This is a major innovation in brand is a unique one across all
TV have merged their businesses Increased commercial world sport, and it represents a sports, and will enable us to
to form a new venture called opportunities, access to some great opportunity for the clubs, take advantage of the changing
Media Health and Fitness. The of the world's emerging talent but also an opportunity for landscape in cricket."
company will retain the two
channel platforms currently
US approves
occupied by the two channels on
Football League to target families
Sky (SKY 275 and 282). Mark
BA/AA venture
Wood, former chair and CEO of British Airways (BA) and
ITN, will head the new company. American Airlines (AA)
He said: "The combined business have been given the
is a great launch pad to build a green light to proceed
global brand in health, fitness with plans to form a new
and lifestyle content and transatlantic alliance,
develop an e-commerce and which could lead to
merchandising portal." decreased ticket prices.
The US Department of
Morecambe FC reveals
Transport (DOT) has
new stadium name
supported an application
Morecambe Football Club has for antitrust immunity for The marketing campaign will see 200,000 tickets being distributed
revealed that its new £12m the two carriers, as well as
stadium is set to be called the oneworld partners Iberia By Pete Hayman purchase a family match ticket
Globe Arena after the Coca-Cola Airlines, Finnair and Royal for just £9.50.
League Two club secured a Jordanian Airlines. The Football League is to The deal, involving 200,000
five-year sponsorship deal with According to the DOT, launch a marketing campaign seats at stadiums all over the
Globe Construction. The the alliance will create targeting families as part of a country, is being touted as the
6,000-capacity venue is being competition for the strategy to attract a more UK's biggest-ever family
built by the Warrington-based existing Star Alliance and diverse range of spectators at football tickets promotion.
firm on a 5.3-hectare (13-acre) SkyTeam alliance but league clubs. Tickets for more than 100
site in the Lancashire town's accepted the move could The Football League has matches scheduled between 6
Westgate area. Plans will also hinder on competition for teamed up with national February and 17 April will be
include an outdoor multi-sports some routes from London tabloid newspaper The Sun to made available to choose from,
facility with FA-standard Heathrow Airport. offer families of four the with savings of up to £60 per
artificial training pitch. one-off opportunity to family on full-price tickets.
14 Read Leisure Opportunities online www.leisureopportunities.com/digital © Cybertrek 2010
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