Mark Mastrov, founder of 24 hour fitness Worldwide, inc.;
current chairman, new evolution fitness company llc
Mastrov takes pride in the fact that he’s never missed an IHRSA convention. “I
always look forward to them,” he says. “Seeing old friends, listening to great speak-
ers, attending the inspiring Augie’s Quest event, walking the trade-show floor— it’s
usually one of the highlights of my year! The convention has always been one of the
key annual training programs for the members of our senior team, and the network-
ing opportunities alone are worth the price of admission. There’s never been a more
exciting time for our industry than right now, so the upcoming meeting rates as a
‘must-see, must-do, must-be-there’ event. Anyone in the industry would be foolish
not to attend to learn how to take better advantage of current market conditions.”
My ‘WOW!’Moment:
“The ‘WOW’ event for me, for the past few years, has been Augie’s Quest. The way the industry
came together to support Augie’s commitment to raise funds to help find a cure for ALS has
been nothing less than magical. I give all of the credit to IHRSA for having had the foresight to
help create and support this amazing annual event.”
John Mccarthy, executive director emeritus, ihrsa
“Regarding attendance at the
IHRSA 2010 convention, I
My ‘WOW!’Moment:
have three specific goals this
“The one IHRSA presentation that’s had
year: first, to support Augie’s
the greatest long-term effect on me was
Quest; second, to touch base
the talk that football coach and commen-
with many old friends; and
third, to get a clearer sense of
tator Lou Holtz gave many years ago. He
how the industry as a whole is
said that he begins every day with the
faring, and who’s doing well,
acronym W-I-N, which stands for ‘What’s
and why,” says McCarthy.
“For all of us, the IHRSA con-
Important Now.’ I now try to ask myself
vention has always been an that question every morning.”
opportunity to reflect, review,
and reprioritize. Certainly, in
these tough times, those three activities are more
important than ever. Needless to say, from my for-
mer IHRSA perspective, not only is the convention
important—it’s all-important!”
AUGIE’S 5TH ANNUAL B*A*S*H
Augie’s B*A*S*H is an annual charitable event that benefits the Muscular Dystrophy Associa-
tion (MDA), which is working to find for a cure for amyotrophic lateral sclerosis (ALS), also
known as Lou Gehrig’s disease. The B*A*S*H is one of the principal activities of Augie’s Quest,
a fund-raising initiative launched by Augie Nieto, the cofounder and former president of Life
Fitness, who is battling ALS, and his wife, Lynne. This year’s edition of the B*A*S*H will feature
the First Annual Zumbathon for MDA’s Augie’s Quest, with Zumba cofounder Beto Perez, on
March 12. Thus far, Augie’s Quest has raised more than $20.8 million. For more information or
to register for the B*A*S*H, log on to
www.augiesquest.com or
www.ihrsa.org/meetings. —|
www.ihrsa.org | JANUARY 2010 | Club Business International
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