Special Report
Manufacturers have been further guided by the impact of water and energy efficiency legislation, leading to a surge of new products being developed to meet the changing needs of electricians which in turn supports wholesalers to secure sales and retain a solid profit margin.
A year of opportunity for electrical wholesalers
The stabilising of the economy, rise in new builds and improvement in consumer confidence all helped 2014 to be a more positive year for wholesalers and manufacturers. With more building projects on the horizon, and manufacturers investing in new product development, Redring's Strategic Marketing Director Steve Holton takes a look at the year ahead and the opportunities that might be in store for wholesalers.
D
espite recent difficult trading conditions and several years of a turbulent economy, it seems there
are plenty of reasons for consumer and business confidence to return. Not only has unemployment fallen, but house prices are rising and the economic conditions continue to show signs of stabilising. For the building and construction trade, including electrical wholesalers that supply electrical equipment and products for building projects, this is no doubt welcome news. Supporting this improved outlook, a wealth of organisations and trade bodies have also recognised this return to a more prosperous building trade. For example, the Construction Products
Association (CPA) has forecast that the construction industry will grow 23% by the end of 2018, with a growth of 5.3% predicted for the year ahead. In addition, the CPA’s most recent Construction Trade Survey reported that construction firms are seeing increased orders and enquiries, which suggests a positive increase in activity for 2015.
Confidence More good news for electrical wholesalers is that coupled with this growth in building projects, manufacturers’ confidence is increasing, leading to product innovation and investment in assertive new product development programmes. Manufacturers have been further guided by the impact of water and energy efficiency
30 | electrical wholesaler March 2015
legislation, leading to a surge of new products being developed to meet the changing needs of electricians which in turn supports wholesalers to secure sales and retain a solid profit margin. With this in mind, wholesalers will have a
wealth of new products to choose from in 2015 to meet a variety of installer requirements. Considering water heating products in particular, instantaneous solutions are set to become increasingly popular due to their ability to supply hot water on demand.
wasted. Instantaneous water heating also allows installation where there is no current hot water pipework. For commercial applications where regular access to boiling water to make hot drinks is required, beverage water boilers are ideal and a great sales opportunity for wholesalers. Using an instant water boiler eliminates the nuisance of waiting for a kettle to boil, reduces downtime and is a much more favourable solution for the end-user. For the wholesaler, beverage water boilers
are a great solution to take advantage of due to their many benefits and increasing popularity, particularly for office environments. Other water heating solutions that will
provide a strong selling opportunity for wholesalers in 2015 are those that have
This makes them suitable for a range of
residential and commercial applications including hand washing, showering, cleaning and making hot drinks. As well as delivering hot water more quickly, heat losses are minimal, which reduces the amount of energy
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