06 l March 2014
www.psneurope.com news UNITED KINGDOM/WORLD
The only way is S6... but Avid delists
By Erica Basnicki and Dave Robinson
THE FIRSTAvid S6 control surface has been delivered in the UK. However, news of the inaugural shipment, heralded ahead of the BVE show at ExCeL last month, was somewhat tempered hours later by a report stating that shares in the company had been delisted from the NASDAQ. Bristol-based Films at 59 has the honour of being recipient of the first S6 as part of a company switch to a fully integrated Avid content creation initiative. Gina Fucci, managing director
of Films at 59, says, “With ever- decreasing budgets, faster turnaround times and the need for producers to find money across territories to fund a project, we needed an agile workflow based on open and tightly integrated solutions.” Films at 59’s new audio
production infrastructure combines Avid Pro Tools and the S6 console into its existing Media Composer and ISIS shared storage video content creation workflow. “With shared storage, the
ability for productions to share audio and vision, and the
Revealed at IBC2013, Avid’s S6 control surface has arrived in the UK
flexibility to pick up a mix in any room to accommodate schedule changes are tremendous benefits,” adds Fucci. “Films at 59 was the first UK facility to adopt our ISIS 5000 shared storage solution, and is once again leading the way with its investment in our S6 modular and customisable control surface,” says Tim Hurrell, director of EMEA Audio at Avid. Purchased through Avid Elite
reseller, Digital Garage, Films at 59 plans to add additional S6 consoles to its workflow later. News of the sale came just ahead of Avid reporting that, “as expected”, its shares had been delisted from the NASDAQ Stock Exchange. “Following the suspension of
trading of Avid’s common stock on NASDAQ, the shares will begin trading on the OTC Markets [OTC Pink Tier] under the trading symbol AVID,” said the company. Avid says it intends to “complete the restatement and regain compliance with its SEC filing requirements as soon as practicable”, setting itself a target of mid-2014. Avid’s financial woes were spotlighted this time last year, when it announced that it had postponed the release of its Q4 and full year 2012 financial results in order “to provide additional time... to evaluate its current and historical accounting”. The share price hit an all-time
low of just under $5 before the delisting on 25 February.
www.avid.com
EUROPE Yamaha steps up with shake up By Erica Basnicki
YAMAHA MUSIC Europe has recently undertaken changes to its marketing, sales and technical support within the European Commercial Audio organisation, which sees the creation of new positions the company says will “underpin Yamaha’s strengthening position in the installed and live sound markets”. At ISE this year, the
company launched several major additions to its Commercial Installation Solutions (CIS) series – EN54- 24 certified versions of the VXC and VXS loudspeaker lines, which are designed primarily for PA/VA voice alarm systems. Supporting Yamaha’s
expansion are dedicated commercial installed sound specialists who have been added to its commercial audio sales teams in France and Germany. Commercial installed sound specialists are also being recruited in the UK, complementing the recent appointment of new staff to the UK commercial audio sales force.
A completely new position, based in London, has also been created to strengthen its global PA application engineering capability. Meanwhile, following the
recent decision by Nick Cook to leave Yamaha to form his own strategic marketing company, the role of the marketing director commercial audio will be assumed by the current
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Nils-Peter Keller: commercial intent
European marketing director pro music & pro audio, Nils- Peter Keller. “The latest creation of new positions for global PA application engineering and commercial installed sound underlines Yamaha’s strategy to boost its position as a high quality pro-audio manufacturer across decisive fields of technology within the industry,” says Ryo Kasai, senior director at Yamaha Music Europe. “We are more than pleased
to have been able to assume the responsibility for global PA training content and application engineering for the most complex audio network applications from the London R&D office location. The restructuring allows us at the same time to focus staff competence onto the installed sound market more locally, which is a prerequisite for achieving the best service level in the European installation markets.”
www.yamahacommercialaudio.com
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