by Corbin Ball, CMP, CSP
T
here are millions of meetings each year generating mas- sive amounts of data. However, information is cheap; knowledge is dear. This data, when organized and distrib-
uted properly, can be of significant value for participant review or to broadcast to a larger audience. It can also be very effective in promoting future events. This is where content curation is becom- ing essential for many events. What is content curation?
Content curation is the act of finding, grouping, organizing or sharing the best and most relevant content on a specific issue. There are a number of curation tools to help with this informa- tion overload to provide more value to meeting attendees and a large audience as well:
Eventifier.co collates all the event related contents from various social media streams like Twitter, YouTube, Instagram, Facebook, Flickr, Slideshare and many more. The event contents are archived and showcased in a dedicated, easy-to-use event page.
Conferize.com is a free social platform for discovering, fol- lowing and attending conferences. It lets users follow conferences in real-time to find conversations, videos, presentations, photos and more. Users can be part of any conference community simply by chiming in or commenting specifically on content.
WWW.MIDWESTMEETINGS.COM
Storify.com allows users to “tell a story” by collecting media from across the web then publish and share it on Storify and embed
at other websites.
Bundlr.com allows users to create topic pages with photos,
videos, tweets and documents and then share them with everyone.
Curata.com provides tools to discover, refine and optimize content; to organize, recommend and index it; and to annotate, publish and analyze it as well.
Pinterest.com can be used effectively for simple event con- tent curation as well. Separate boards can be used pinning speak- ers, sponsors, videos, infographics, SlideShare presentations, event photos and more in a free, easy-to-use and visually interesting spot. These are just a few of the curation tools available. Consider using them for marketing and extending the life and footprint of your next event.
Corbin Ball, CMP, CSP is a speaker and independent third-party consultant focusing on meetings technology. With 20 years of experience running international citywide technology meetings. He now helps clients worldwide use technology to save time and improve productivity He can be contacted at his extensive web site:
www.corbinball.com and followed at
www.twitter.com/corbinball
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