| REGENERATIVE MEDICINE | OPINION
BUSINESS BOOMING IN REGENERATIVE MEDICINE
Emmanuelle Bassmann discusses the recent advances in state-of-the-art ÔnaturalÕ regenerative medicine, from fat grafting and injectables, to topical skincare treatments.
With its potential to heal, this new field of science is expected to revolutionise health care. A simple way to define the vast array of
R
techniques falling under the category of regenerative medicine is that they all aim to replace or regenerate human cells, tissues or organs, in order to restore or establish normal function. In figures, the market was estimated at
$7.2 billion last year, and is poised for rapid development in the forthcoming years. Orthopaedics dominates the field at 49%, or $1.7 billion in revenue shared among 19 companies. Wound healing is the second largest specialty area by sales at 21%, with 15 companies and $738 million in revenue. Stem cell banking is the third most profitable specialty area, with sales at $312 million. According to Dr Gail Naughton, a
renowned regenerative medicine specialist in the US, regenerative medicine intersects the aesthetic medicine market in two ways. First, autologous treatments with the use of oneÕs own cells have been entering the market with treatments such as PRP (platelet rich plasma), fat grafting enriched with adipose-derived stem
EGENERATIVE MEDICINE has been called the Ônext evolution of medical treatmentsÕ by the US Department of Health and Human Services.
cells, and reinjection of boosted fibroblasts to rejuvenate the face and erase wrinkles. The second emerging trend is to use growth factors produced by healthy young cells from a safe donor bank in topical formulations applied at the doctorÕs office, or even at home.
Platelet rich plasma PRP treatment ® sometimes referred to as the ÔVampire FaceliftÕ ® is a growing autologous and point-of-care treatment ® everything is done in the doctorÕs office at the same time. PRP has recently been featured all over
the press and promoted on well-watched TV shows such as The Rachael Ray Show and The Doctors.
It is a simple,
non-surgical, in-office procedure that entails having blood drawn from your arm, then spun in a centrifuge to separate the platelets. The platelets are then injected into your face, in the hope of stimulating new collagen production. The treatment competes directly with dermal fillers and is made to appeal to patients who prefer the idea of using their own blood rather than a neurotoxin or synthetic filler to erase wrinkles and recover their youthful contours. The procedure takes less than 30 minutes and costs an average of $800. Two or three treatments every 4–6 weeks are usually required. Even though the prices are similar to
EMMANUELLE BASSMANN is Managing Director, In-Trend Ltd., Consulting on Cosmetics and Anti-ageing/Aesthetic medicine innovations
www.in-trend-ltd.com
dermal fillers, which rival it in the
prime-journal.com | January/February 2013
email:
eb@in-trend-ltd.com ❚
61
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76