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Contents August 2012


14 Visual Merchandising


Visual Merchandising is key to stopping shoppers in their tracks and getting them to enter a store. We take a look at some of the innovative methods being used today.


20 Convenience Retail


With the success of the convenience store format growing over time, we take a look at how retailers can make convenience that little bit more convenient.


24 Signs and Graphics


We take a look at how a great use of signs and graphics can be used to attract all the right attention to any brand.


28 A Day in the life of...


Lawrence Cutler, Director at the Shop and Display Equipment Association talks us through a typical day in the sdea office.


32 Store Environment


Mark Fanthorpe, Founder of Umbrella Design discusses how an entertaining retail experience can help to keep customers interested.


36 Projects


We take a look at some exciting projects from the likes of Reggiani, Dalziel and Pow, KVB Design, Design4retail and BrightSign.


66 Viewpoint


Derek Scott, Sales Director at DMF Projects discusses the importance of optimising the retail store.


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