This book includes a plain text version that is designed for high accessibility. To use this version please follow this link.
connect with convene


convene PUBLISHER Deborah Sexton, (312) 423-7210


CHIEF OPERATING OFFICER Sherrif Karamat, CAE, (312) 423-7247 Convene Editorial Staff


EDITOR IN CHIEF Michelle Russell, mrussell@pcma.org


EXECUTIVE EDITOR Christopher Durso, cdurso@pcma.org SENIOR EDITOR Barbara Palmer, bpalmer@pcma.org


ASSISTANT EDITOR Sarah Beauchamp, sbeauchamp@pcma.org ASSISTANT EDITOR Katie Kervin, kkervin@pcma.org


ART DIRECTION AND DESIGN Point Five, NY: Alissa Levin, Benjamin Levine, Nathan Eames, Vasundhara Pachisia


CONTRIBUTING EDITORS Molly Brennan; Jennifer N. Dienst Convene Advertising


DIRECTOR, PARTNER RELATIONS & ADVERTISING Mona Simon, (312) 423-7244, msimon@pcma.org ACCOUNT EXECUTIVES


Wendy Krizmanic (AK, CT, DC, DE, ID, MA, MD, ME, NH, NJ, NY, NV, OR, PA, RI, VT, WA) Phone (312) 636-9254; Email wkrizmanic@pcma.org


Mary Lynn Novelli, CMP (AL, AR, CO, FL, GA, KY, LA, MS, NC, OH, SC, TN, VA, WV, Mexico, Puerto Rico, Central and South America, Caribbean) Dallas, TX;


› You’ve told us that you like to read Convene on airplanes,


and that you hate to throw away a single issue. Now we’ve added more ways for you to access (and archive) Convene, with apps for both iPads and Android tablets.


› You’ve also told us that you like to share articles with


your networks — our apps allow you do that with a few clicks right from the screen.


› We’d love to hear from you. Our email addresses are


listed in every magazine (see mast at right), but you can also talk to us via Facebook or Twitter.


Phone (312) 423-7212; Fax (469) 574-5590; Email mnovelli@pcma.org


Albert Pereira (AZ, CA, HI, NM, OK, TX, UT, Canada) 345 Kingston Road, Suite 203, Pickering, Ontario, Canada L1V 1A1 Phone (312) 423-7277; Fax (905) 509-6810; Email apereira@pcma.org


Mary Lou Sarmiento (IA, IL, IN, KS, MI, MN, MO, MT, ND, NE, SD, WI, WY, Africa, Asia, Australia, Europe, New Zealand) 1033 W. Taylor Street, Suite 1E, Chicago, IL 60607; Phone (312) 636-0636; Fax (312) 896-7397; Email msarmiento@pcma.org


Ken Torres (Mexico, Puerto Rico, Central and South America, Caribbean) P.O. Box 9128, Miramar Beach, FL 32550 Phone (850) 837-5177; Fax (850) 837-5277; Email ktorres@pcma.org


MANAGER, PRODUCTION & CIRCULATION Keisha Reed, (312) 423-7246 PRODUCTION COORDINATOR Kathleen Mulvihill, (312) 423-7236


PCMA Oficers


CHAIRMAN OF THE BOARD Kent E. Allaway, CEM, CMP, Produce Marketing Association CHAIR-ELECT Johnnie C. White, CMP, Cardiovascular Research Foundation


SECRETARY-TREASURER Christopher J. Wehking, CMP, American Society of Anesthesiologists IMMEDIATE PAST CHAIR Susan R. Katz, True Value Company


PCMA Directors Martin D. Balogh, American Bar Association


Willie L. Benjamin II, International Reading Association Laurie Fitzgerald, CMP, Allstate Insurance Company


Ben Goedegebuure, Scottish Exhibition + Conference Centre Richard B. Green, Marriott International


Mary Pat Heftman, National Restaurant Association


Like us on Facebook, at PCMA Convene Find us on Twitter at:


@pcmaconvene @michelleconvene EDITOR IN CHIEF Michelle Russell @dursoconvene EXECUTIVE EDITOR Christopher Durso @barbaraconvene SENIOR EDITOR Barbara Palmer @sarahconvene ASSISTANT EDITOR Sarah Beauchamp @katieconvene ASSISTANT EDITOR Katie Kervin


Wanda M. Johnson, CMP, CAE, The Endocrine Society Christine Klein, CMP, Institute of Food Technologists Raymond J. Kopcinski, CMP, Million Dollar Round Table


Roberta A. Kravitz, International Society for Magnetic Resonance in Medicine Gregory A. O’Dell, Events DC


Carrie Freeman Parsons, Freeman William F. Reed, CMP, Experient Inc.


James E. Rooney, Massachusetts Convention Center Authority Amanda S. Rushing, CMP, American Society of Civil Engineers Barry L. Smith, Metro Toronto Convention Centre


The opinions expressed herein are those of the authors and do not necessarily reflect the opinions or policies of PCMA.


6 PCMA CONVENE JULY 2012


PCMA.ORG


PCMA


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116