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INSIGHT


ONGOING NEED FOR MONITORING AND CONTROL MECHANISMS IN UAE’S HEALTHCARE LANDSCAPE


REGIONAL GOVERNMENTS ARE increasingly focusing their efforts towards creating world-class healthcare facilities, and in doing so are improving the country’s regulatory environment and capacity planning. Governments are increasingly looking to Public Private Partnerships (PPP) to help ease the burden on the healthcare facilities, as well as helping with the financial impact of opening/renovating healthcare facilities across the region.


These changes in


healthcare legislation and the encouragement of private sector participation has led to numerous changes to the healthcare landscape in the region, and has opened the doors for non-clinical service providers to grow their business in the field of construction and renovation of healthcare facilities. “The UAE today has a


bed density (beds/1,000 inhabitants) of 2, which is within the GCC average. However when compared to economies like Germany (8), UK (4) and USA (3), the UAE lags behind,” says Julian Hawkins, Partner In Charge of Deloitte Consulting for the Middle East. “Two sector growth models have emerged in the UAE aimed at increasing the number of hospitals and beds. The first model, adopted by the DHA, is aimed at attracting private sector investment through the establishment of healthcare free zones such as Dubai HealthCare City. The second model, developed by SEHA, is aimed at developing partnerships with leading international


healthcare providers to manage and 008 HOSPITAL BUILD AND INFRASTRUCTURE MAGAZINE ISSUE 1 2012


operate government owned hospitals in Abu Dhabi.” One issue that has become


apparent in the UAE’s healthcare sector is that it is quite fragmented with different health authorities operating in silos and with a high degree of autonomy. “This means that they


mandate different regulatory policies resulting in differences in the licensing process of physicians and facilities across the authorities,” Hawkins explains. “Although a law was introduced in 2009 to establish a Federal Health Authority (FHA), which aimed at increasing interaction between the regulators in the UAE, it was abolished in 2012.” One of


HOSPITAL BUILD CHANGES ITS NAME TO HOSPITAL BUILD AND INFRASTRUCTURE


AS THE HOSPITAL Build and Infrastructure portfolio of events cover the complete scope of


exhibitors in the event portfolio, and to encapsulate the full range of conferences and presentations


these upcoming projects from construction and fit-out to management, the event will be changing its name to Hospital Build & Infrastructure Middle East. “The name change is done to justify the complete spectrum of


running alongside the exhibition,” said Simon Page, Managing Director – Life Sciences, Informa Exhibitions. Hospital Build & Infrastructure Middle East 2012 runs from 4-6 June at the Dubai International Convention and Exhibition Centre.


THREE WAYS PHYSICIANS SUCCEED WITH SOCIAL MEDIA


the main


differentiating factors that the UAE healthcare providers have achieved is that they have been very active at seeking international


accreditation


driven by an increased emphasis on the importance of hospital safety and quality. The advent of international accreditation bodies in the country such as Joint Commission International (JCI) and the emergence of the UAE as number 1 in the world in terms of number of JCI accredited facilities (54 healthcare providers accredited), has also benefited the country as it played a huge role in the development of medical tourism. Deloitte we will be


presenting a series of healthcare landscape


presentations


outlining these challenges in regional healthcare regulation during Hospital Build & Infrastructure Middle East 2012, running from 4-6 June at the Dubai International Convention & Exhibition Centre.


WHILE CAVEATS APPLY, physicians are continuing to report success in using social media to connect with patients and promote their careers. For example, the Surgical


Weight Control Center of Las Vegas uses its Facebook page to keep patients motivated to stick with their diet and exercise plans, according to a recent article in the Las Vegas Review-Journal. By posting content, such as photos of patients who have completed marathons or the “50 best workout songs of the year,” the practice provides current and potential patients with ongoing support and resources. But while Facebook tends to


get the most attention, it’s not the only social network catching on with physicians. A recent post from Software Advice explains how a presence on Google+ makes it easier for potential patients to find doctors in their region. This occurs because when people type a search term into Google, the most popular search engine, the top listings will


be those that have been shared by others using Google+. “Google+ also helps you


stand out due to the social data that Google+ provides in search results, which imparts trust in your content and makes searchers more likely to click it,” medical market analyst Katie Matlack wrote. “This can include a headshot of the author (you), a link to your Google+ profile, the number of people in your circles, and the number of people who have +1’d (liked) your content.” Finally, in a recent video posted


on Physicians Practice, physician and social media expert Russell Faust recommends that physicians leverage LinkedIn to connect with colleagues. Describing the site as a ‘professional Facebook platform’, Faust notes the ‘groups’ feature on LinkedIn can be especially helpful for physicians looking to position themselves as experts in their areas of interest. In addition, he points out that it’s estimated that 70% of physicians looking for jobs currently use social media sites, including LinkedIn, to make relevant connections.


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