www.international-confex.com


Additional Seminar Timetables Day 1: Tuesday 6 March


Haymarket Hub Brought to you by 10.00 – Using the media to enhance your event


Meet the editorial and account management teams for Event magazine, plus:


• Learn how to make the most of media opportunities • Find out how to gain free publicity • How to catch an editor’s eye Presented by: Jeremy King, editor Event magazine and Chantelle Dietz, deputy editor Event magazine


11:00 – The stories that made the covers: From a teaser email to a cryptic Tweet, fi nd out the stories that led their way onto the covers of C&IT. • Engaging with the news team • What the readers want to know • The do’s and the defi nite don’ts


Speakers: Yasmin Arrigo, Editor-In-Chief, C&IT and Susie Harwood, Deputy Editor, C&IT


13:00 – 101 Ideas Launch (Closed event, by invitation only)


15:00 – Capital of Cool Launch – London in 2012 This is the second part of Event’s Capital of Cool: London in 2012 series focusing on the venues that are Olympic Houses and those agencies and suppliers that are available for Games work, and in particular for the National Olympic Committees. • Hear the inside track from London & Partners on the latest venues to become Olympic Houses • Find out which agencies and suppliers are available for Games work • Discover the inside gossip on what some of the National Olympic Committees have planned


Speakers: Jeremy King, Editor Event Magazine and Zanine Adams, London and Partners


16:00 – Happy Hour


Hosted by: Event and C&IT editorial and advertising teams (Closed event, by invitation only)


Day 3: Thursday 8 March Haymarket Hub


Brought to you by Day 2: Wednesday 7 March


Haymarket Hub Brought to you by


11:00 – The Eventice


This is an Apprentice-style competition set up by Event and recruitment consultant ESP Recruitment to provide a route for event management students into the industry. This year the fi nal year students will be competing for a job with George P Johnson or Tarsus. They will take part in a number of tasks organised by Blue Hat. This particular challenge will see the students attempting to persuade certain industry fi gures to come into the hub for a portrait picture. The challenge will be marked by high profi le industry fi gures. Join the audience to hear from the event industry stars of tomorrow, and maybe pick up some fresh ideas too.


Hosted by: Liz Sinclair, ESP Recruitment and Jeremy King, Editor, Event Magazine


14:00 – Motivating the masses: employee engagement in 2012 C&IT reveals the results of its fi rst motivation survey exclusively to the International Confex audience ahead of publication.


• Statistics on motivation from corporate event planners • How agencies are motivating their own


• Spotlight on brands focusing on employee engagement in 2012 Speaker: Susie Harwood, Deputy Editor, C&IT


16:00 – Happy Hour


Hosted by: Event and C&IT editorial and advertising teams (Closed event, by invitation only)


Theatre Sponsors


Business and Corporate Theatre Sponsored by Brought to you by AV supplied by


Best of British in association with


Organising and Production Theatre Brought to you by AV supplied by


Marketing and Agency Theatre Media Sponsor Brought to you by AV supplied by


11:00 – Experiential Essays A panel discussion on experiential marketing events featuring representatives from experiential agencies discussing topics including:


• What is happening to the experiential sector in 2012? • What are the opportunities?


• Will the Olympics leave a lasting legacy for the sector? • Why is it so important to brands’ overall marketing strategy? • What can be achieved?


• Will it ever replace above the line marketing? • How is it working together with above the line marketing? • What will happen to the sector in 2012 and what legacy will it leave via the Olympics. • Examples of brands that have embraced experiential and achieved results that are better than traditional forms of marketing?


Hosted by: Jeremy King, editor Event magazine Panel, Steve Smith, MD, Ear to the Ground, Sally Durcan, MD, Hotcow and more tbc


12:00 – Is the East End the new West End?


With the Olympics dominating the events landscape in 2012, is the East End stealing a march on the West End’s crown? • An overview of investment in the East • London’s hottest new openings • Where brands are hosting their events in 2012


Speakers: Christy McGhee, C&IT and Alex Whitson, VVV


14:00 – Eventice – The winner The fi nalists of the Eventice will be showcasing their presentations to a panel of judges that will include George P Johnson and Tarsus. Join the audience for this exciting fi nale and fi nd out are is this year’s winners.


Hosted by: Jeremy King, Editor Event Magazine 16:00 – Happy Hour


Hosted by: Event and C&IT editorial and advertising teams (Closed event, by invitation only)


Day 1: Tuesday 6 March ABPCO (suites 31/32)


Sponsored by


Removing barriers: Can London be a success in the international congress market? A half day conference brought to you by AMI and ABPCO*


9:00 Welcome


Chair: Martin Lewis, CAT Publications • International association market overview Chair: Michael Foreman, MD, Kenes UK and ABPCO


• The Importance of Business Tourism and especially the Association Market is to London. Dan Ritterband, Director of Marketing, Mayor of London’s Offi ce


• Is London’s convention bureau fi t for purpose to compete on the international stage? Gordon Inness, CEO, London & Partners


• What has Glasgow has achieved in the Association Market! Scott Taylor, Glasgow City Marketing Bureau


• Is the Industry worth it? What is the investment required to achieve “Impact” Didier Scaillet, MPI – Economic Impact Study


• An analysis of the “Britain for Events” campaign how important is London? The role that the Capital should play. Robert Wright, Davies Tanner / Britain


• Case Study - London’s performance on a series of medium and large scale congresses (including EULAR 2011, London’s largest Association Event to date) Richard Torriani MCI, Professional Conference Organiser


• Why London is right for associations? - A critical analysis of London’s current attitude towards big Association business as well as hotel’s policy and pointers on how to address the barriers. Luc Hendrix, Kenes Group, Past Exec Director of International Diabetes Federation and Founding President of the AC Forum


• The revenue management conundrum” - Do central London hoteliers just see the near future or understand the bigger picture and the value of association business? Panel of Senior Hoteliers: Michael Levie, Citizen M; Ernie Kane, Marriott Hotels Jackie Brown, Guoman & Thistle Hotels Discussion and Debate


13.00 – End *Please note you must have pre-registered to attend this conference


20


Event Guide sponsored by


For private hire – 020 7549 4844


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