The chart below summarises the business sentiment of those responding to INCON’s third annual survey, demonstrating improving operating conditions in this vital segment of the meetings industry.


The survey results note that this improvement in business levels is matched by an increase in the cost base of association conferences, particularly for housing and venue hire, two key elements in the overall cost of running such events. However, delegate numbers are up and all INCON partners reported that they expected to hire new talent in 2011 in anticipation of a good year. Event attendance was expected to rise this year with 50 percent of survey respondents forecasting an increase in attendee figures for 2011 events compared to 2010; 25 percent expecting delegate numbers to remain on par with 2010; and only 25 percent anticipating a decline in attendance. Most respondents reported that they estimated that this decline would materialise in the form of a less than 10 percent reduction.


Other significant results from the INCON survey included: • Revenue from exhibitions remains stable and very close to last year’s figure. • Revenue from housing is expected to see a marginal increase in 2011. • A marginal increase in sponsorship is also expected -­‐ by 20 percent in some instances.


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