PE& print optimism springs eternal Editor’s Letter
John Mesenbrink, editorial director
editor@plumbingengineer.com
R
ecently, Plumbing Engineer conducted a reader preference survey, which was sent out to nearly 800 plumbing engineers and specifiers. This ran- dom sampling reflects a national demographic of plumbing engineers.
The survey gauged engineer’s specification activity, membership to trade asso- ciations and societies, and reading habits and preferences. This independent sur- vey, conducted by a prominent engineering association, had more than 100 respondents, and the results were intriguing. Plumbing Engineer would like to thank everyone who participated. As a sampling of PE’s readership, respondents were asked if they specified products to which 86 percent responded yes. As a follow-up to the question, this specific group of engineering professionals were asked if they specify engi- neering products. Eighty-eight percent said they did. When asked the type of firm these engineers were employed, 55 percent
claimed to work for an engineering firm, while 21 percent said architectural/engineering, seven percent responded private industry and 17 per- cent marked “other.” And, when asked which trade association they belonged to, 33 percent of these industry professionals belong to ASHRAE and 16 percent belong to ASPE. Delving into the reader preference part of the survey, when asked which of
the following industry publications offer the most information on plumbing design and engineering, nearly 70 percent prefer Plumbing Engineer, 20 percent of those responding prefer PS&D, while 5 percent prefer Consulting Specifying Engineer, 4 percent prefer Plumbing Mechanical Engineer and 2 percent prefer ASHRAE Journal. An indicator as to how print trade publications are faring, especially in the plumbing and heating profession, Plumbing Engineer asked how these profes- sionals in particular prefer to receive magazines, print versions or online ver- sions. An overwhelming response here sees nearly 85 percent of those still want- ing their information via the print media. With a lingering economic uncertainty and some print publications turning to
digital editions that are strictly delivered online, it is refreshing and comforting, according to this editor and chief, that the plumbing engineering professionals prefer print vs. online media, by a landslide! So it is with the results of this sur- vey that we continue our pledge to you: Plumbing Engineer will continue to bring you the best information to help you perform your jobs. Plumbing Engineer will continue to lead the way as the authoritative source for plumbing, hydronics, fire protection, green systems and PVF. As always, we are always open to suggestions. If you have a suggestion or comment regarding Plumbing Engineer, don’t hesitate to contact us. I am always love to hear from our readers, whether it is a compliment or constructive criticism. Please contact me at
editor@plumbingengineer.com. n
PLUMBING ENGINEER (USPS 567-950) ISSN 0192-1711
PLUMBING ENGINEER (USPS 567-950) ISSN 0192-1711 is published monthly by TMB Publishing Inc., 2165 Shermer Rd., Suite A, Northbrook, IL 60062. Phone (847) 564-1127, Fax (847) 564-1264. Magazine is free to those who design and specify plumbing/piping systems in commercial, industrial, institutional and governmental buildings; as well as government officials and plumbing inspectors. Subscription rates for U.S. and Canada: $50 for one year, $90 for two years. Other coun- tries: $300 per year. Periodical postage paid at Northbrook, IL, and additional mailing offices. POSTMASTER: Change of address should be sent to Plumbing Engineer, 440 Quadrangle Dr., Suite E., Bolingbrook, IL 60440. Material and opin- ions contained in contributed articles are the responsibility of the authors, not of TMB Publishing Inc., Plumbing Engineer magazine or its Editorial Advisory Board. The publisher cannot assume responsibility for any claims made by advertisers. Copyright © 2010 TMB Publishing Inc. All rights reserved. Volume 39, Number 4. Plumbing Engineer is microfilmed by University Microfilms, Ann Arbor, MI, and indexed by Engineering Index Inc. Publications Mail Agreement No. 41499518. Return Undeliverable Canadian Addresses to PO Box 503, RPO West Beaver Creek, Richmond Hill ON L4B 4R6
Page 6/Plumbing Engineer Editorial, Advertising,
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April 2011
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