LETTER FROM THE EDITOR West Coaster, The Publication
Serving the San Diego Craft Beer Community PUBLISHERS
Ryan Lamb & Mike Shess EDITOR
Mike Shess
mike@westcoastersd.com
ADVERTISING Ryan Lamb
ryan@westcoastersd.com
ART DIRECTOR Carol Sherwood Sherwood Design
MEDIA CONSULTANT Tom Shess
Thomas.Shess@
gmail.com Thomas Shess Image & Marketing Consultants
STAFF PHOTOGRAPHER Kristina Yamamoto
CONTRIBUTING PHOTOGRAPHER Kristina Blake
West Coaster is published monthly by West Coaster Publishing Co., and distributed free at key locations throughout Greater San Diego. For complete distribution list -
westcoastersd.com/distribution. Email us if you wish to be a distribution location.
© 2010 West Coaster Publishing Co. All rights reserved.
Subscription by mail $25 per year. Checks payable to West Coaster. Allow 30 days for delivery. “No beer was wasted in the making of this publication.” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
West Coaster, The Website
westcoastersd.com
WEB EDITOR Mike Shess
mike@westcoastersd.com
WEB ADVERTISING Ryan Lamb
ryan@westcoastersd.com
WEBMASTER Josh Lizarraga Fresh Cut San Diego
freshcutsd.com
GRAPHIC DESIGNER Brittany Everett Fresh Cut San Diego
freshcutsd.com
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Serving the San Diego Craft Beer Community Published Monthly
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On the cover (right)
TapHunter.com’s Melani Gordon and Jeff “Flash” Gordon admire the view from atop the ICON building. Photo: Kristina Yamamoto (left)
Publishers Ryan Lamb (left) and Mike Shess at Eleven in City Heights (
elevensandiego.com). Photo: Kristina Yamamoto
2011: All Systems Go
Happy New Year From all of us at West Coaster, we wish you love & happiness in 2011.
Launch Party This is our third issue. We’re not going anywhere, and this upcoming year looks amazing for the San Diego Craft Beer Community and thus, for West Coaster. We’d like to invite you to our Launch Party, and say thanks in person for supporting our little paper & website. We’re teaming up with Hess Brewing & The South Park Abbey to celebrate the new year on Friday, January 21st from 6pm until close. Hess will be brewing a beer especially for us, the West Coaster IPA. On top of that, we’re going to do a keep-the-pint night with special Hess / West Coaster 21oz Willi Becher-style pub glassware (the same style as the Hess pint glasses). There will also be other Hess beers on tap for those who aren’t in the mood for the outrageously hoppy beer that will be the WCIPA.
The South Park Abbey has graciously given us the use of their fantastic space. Our requirements for our party were: Must have excellent beer on tap & in bottle, must be located near North Park, and must have a space for live music. The South Park Abbey delivers everything we could want in a venue. Even better: there will be food specials, and there’s a full bar if you’re so inclined.
Music-wise, we’re asking our good friend Pete Loague Jr. to warm up the cold winter night with some smooth jams. Then, Luis & Jorge Medina aka The Offi ce Twins will start spinning some disco funk to get everyone’s head nodding.
We’re aiming for an upbeat, chill vibe. We do ask that you not be a nuisance to the neighbors when leaving our party. We dig the neighborhood of South Park.
Prices will be fair, and there will be no cover charge. See you then.
2011
This is our crystal ball issue. We love speculating on how the future is going to unfold because, hell, we just might get it right. If you haven’t noticed, things are happening at an incredible pace with regards to beer in San Diego. People literally cannot keep track of exactly how many breweries we have in our county lines. Here’s to 2011 – let’s rock it, together.
Salud, Mike Shess
Co-Publisher / Editor West Coaster
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