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LETTER FROM THE EDITOR West Coaster, The Publication


Serving the San Diego Craft Beer Community PUBLISHERS


Ryan Lamb & Mike Shess EDITOR


Mike Shess mike@westcoastersd.com


ADVERTISING Ryan Lamb


ryan@westcoastersd.com


ART DIRECTOR Carol Sherwood Sherwood Design


MEDIA CONSULTANT Tom Shess


Thomas.Shess@gmail.com Thomas Shess Image & Marketing Consultants


STAFF PHOTOGRAPHER Kristina Yamamoto


CONTRIBUTING PHOTOGRAPHER Kristina Blake


West Coaster is published monthly by West Coaster Publishing Co., and distributed free at key locations throughout Greater San Diego. For complete distribution list - westcoastersd.com/distribution. Email us if you wish to be a distribution location.


© 2010 West Coaster Publishing Co. All rights reserved.


Subscription by mail $25 per year. Checks payable to West Coaster. Allow 30 days for delivery. “No beer was wasted in the making of this publication.” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


West Coaster, The Website westcoastersd.com


WEB EDITOR Mike Shess


mike@westcoastersd.com


WEB ADVERTISING Ryan Lamb


ryan@westcoastersd.com


WEBMASTER Josh Lizarraga Fresh Cut San Diego freshcutsd.com


GRAPHIC DESIGNER Brittany Everett Fresh Cut San Diego freshcutsd.com


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Serving the San Diego Craft Beer Community Published Monthly


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Send letters to the Editor to mike@westcoastersd.com Letters may be edited for space. Anonymous letters are published at the discretion of the Editor


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On the cover (right) TapHunter.com’s Melani Gordon and Jeff “Flash” Gordon admire the view from atop the ICON building. Photo: Kristina Yamamoto (left)


Publishers Ryan Lamb (left) and Mike Shess at Eleven in City Heights (elevensandiego.com). Photo: Kristina Yamamoto


2011: All Systems Go


Happy New Year From all of us at West Coaster, we wish you love & happiness in 2011.


Launch Party This is our third issue. We’re not going anywhere, and this upcoming year looks amazing for the San Diego Craft Beer Community and thus, for West Coaster. We’d like to invite you to our Launch Party, and say thanks in person for supporting our little paper & website. We’re teaming up with Hess Brewing & The South Park Abbey to celebrate the new year on Friday, January 21st from 6pm until close. Hess will be brewing a beer especially for us, the West Coaster IPA. On top of that, we’re going to do a keep-the-pint night with special Hess / West Coaster 21oz Willi Becher-style pub glassware (the same style as the Hess pint glasses). There will also be other Hess beers on tap for those who aren’t in the mood for the outrageously hoppy beer that will be the WCIPA.


The South Park Abbey has graciously given us the use of their fantastic space. Our requirements for our party were: Must have excellent beer on tap & in bottle, must be located near North Park, and must have a space for live music. The South Park Abbey delivers everything we could want in a venue. Even better: there will be food specials, and there’s a full bar if you’re so inclined.


Music-wise, we’re asking our good friend Pete Loague Jr. to warm up the cold winter night with some smooth jams. Then, Luis & Jorge Medina aka The Offi ce Twins will start spinning some disco funk to get everyone’s head nodding.


We’re aiming for an upbeat, chill vibe. We do ask that you not be a nuisance to the neighbors when leaving our party. We dig the neighborhood of South Park.


Prices will be fair, and there will be no cover charge. See you then.


2011


This is our crystal ball issue. We love speculating on how the future is going to unfold because, hell, we just might get it right. If you haven’t noticed, things are happening at an incredible pace with regards to beer in San Diego. People literally cannot keep track of exactly how many breweries we have in our county lines. Here’s to 2011 – let’s rock it, together.


Salud, Mike Shess


Co-Publisher / Editor West Coaster


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