Similarly by deploying 225 videoconferencing systems Challenges
throughout the United States over the past six years, a One of the major challenges in reducing air travel is
multinational entertainment company was able to achieving critical mass; even if one person uses video
troubleshoot more efficiently in the development phase conferencing instead of taking a flight, the plane is still
and get product to market 15% faster than previously. ? < > 8 ? L G B 9 ? L 4 A 7 : 8 A 8 E 4 G 8 8 @ < F F < B A F # G < F B A ? L J ; 8 A
200 people don’t fly on the same day that emission
Green revenue opportunities reductions are realised.
Despite previous growth projections, it is only now that
the necessary demand drivers appear to be falling into Opportunity 3: Residential – enable next generation
place: energy management solutions and tap into new
CRM opportunities
P ! ? B 5 4 ? < F 4 G < B A 4 A 7 4 A < A 6 E 8 4 F < A : ? L 7 < F G E < 5 H G 8 7 J B E > 9 B E 6 8
P ! E 8 4 G 8 E 9 B 6 H F B A F H F G 4 < A 4 5 < ? < G L < A C 4 E G < 6 H ? 4 E B A G ; 8 Current activities
environment. # A
G ; 8 . % F E 8 F < 7 8 A G < 4 ? C B J 8 E 6 B A F H @ C G < B A
P # @ C ? 8 @ 8 A G 4 G < B A B 9 6 4 E 5 B A C E < 6 < A : accounted for 26% of the country’s CO
2
emissions.
P 7 I 4 A 6 8 @ 8 A G < A G 8 6 ; A B ? B : L 4 A 7 C E B 7 H 6 G F ! B I 8 E A @ 8 A G F : ? B 5 4 ? ? L ; 4 I 8 E 8 6 B : A < F 8 7 G ; 4 G 4 6 E < G < 6 4 ?
P * E B I 8 A 5 8 A 8 9 < G F B 9 9 4 F G 8 E 7 8 6 < F < B A
@ 4 > < A : < A A B I 4 G < B A component of achieving emission targets is to reduce
and customer responsiveness. domestic energy consumption. Consequently there has
P @ 8 E : 8 A 6 8 B 9 G B B ? F G B @ 8 4 F H E 8 C E B = 8 6 G 8 7 4 A 7 4 6 G H 4 ? been significant focus placed on the implementation of
benefits of teleworking. 1st generation smart grid and smart meters. These are
P , < : A < 9 < 6 4 A G 6 B F G E 8 7 H 6 G < B A 9 B 6 H F 5 E B H : ; G B A 5 L G ; 8 meters where connectivity is limited to the grid and
global economic downturn. cannot be accessed remotely by consumers.
Collaborative working solutions can enable the " B J 8 I 8 E G ; 8 L 7 B C E B I < 7 8 4 6 6 8 F F G B E 8 4 ?
G < @ 8 < A 9 B E @ 4 G < B A
decentralisation of business districts. BT has shown that around energy usage which is anticipated to directly
by moving to smaller satellite offices around London, deliver the following benefits:
the distance that the majority of employees commute
to work is reduced and therefore total emissions fall. P 8 G G 8 E 6 B F G 4 A 7 H F 4 : 8 < A 9 B E @ 4 G < B A 6 4 A ? 8 4 7 G B
Historically many Corporates have resisted this approach reductions in domestic energy consumption of
due to concerns over productivity. 5 8 G J 8 8 A
18
P , @ B B G ; < A : B 9 8 A 8 E : L 7 8 @ 4 A 7 9 E B @ C 8 4 > G < @ 8 F G B
However, BT has shown that this can be overcome by B 9 9
C 8 4 > G < @ 8 F < F ? < > 8 ? L G B < A 6 E 8 4 F 8 G ; 8 8 9 9 < 6 < 8 A 6 L B 9 G ; 8
aligning the performance management approach with grid by reducing overall power requirements and
the behaviours that are required to maintain productivity therefore also costs and emissions.
whilst working r 8 @ B G 8 ? L # A G ; < F 6 B A G 8 K G E 8 @ B G 8 J B E > < A :
is considered a privilege that can be revoked if - ; 8 . % : B I 8 E A @ 8 A G C ? 4 A F G B < A F G 4 ? ? @ < ? ? < B A F @ 4 E G
performance or productivity drops. Today BT has around meters (electricity and gas) by 2020 at an estimated
18,000 home workers.
15
# A G ; 8 . % G ; < F 4 C C E B 4 6 ; ; 4 F 6 B F G B 9 N 5 A F < @ < ? 4 E ? L G ; 8 . , : B I 8 E A @ 8 A G ; 4 F C E B I < 7 8 7
also helped to improve the average tenure of call centre $100m in initial programme funding with a further
staff at BT to 4.5 years compared to an industry $11bn set aside for the wider development of the
average of just 9 months.
16
smart grid.
# A B E 7 8 E G B E 8 7 H 6 8 5 H F < A 8 F F G E 4 I 8 ? F B @ 8 5 4 A > F < A G ; 8 # A G ; 8 . % G ; E 8 8 @ 4 < A 7 8 ? < I 8 E L @ B 7 8 ? F 4 E 8 5 8 < A :
. % ; 4 I 8 < A G 8 : E 4 G 8 7 4 C C ? < 6 4 G < B A F < A G B G ; 8 < E G 8 ? 8 C E 8 F 8 A 6 8 considered to underpin the roll out of smart meters:
solutions that measure the potential and actual cost
and emissions savings achieved at both the corporate P 9 H ? ? L 6 B @ C 8 G < G < I 8 @ B 7 8 ? O 4 ? ? 8 ? 8 @ 8 A G F B 9 G ; 8
4 A 7 < A 7 < I < 7 H 4 ? ? 8 I 8 ? F # A 4 7 7 < G < B A G B 8 A F H E < A : G ; 4 G F 8 A < B E infrastructure are supplier led, generally utilising
management are incentivised around cost and emission existing market structures.
reduction, the desired behaviours could further be P 6 8 A G E 4 ? < F 8 7 6 B @ @ H A < 6 4 G < B A F @ B 7 8 ? O 4 A 4 G < B A 4 ?
incentivised across the organisation through an incentive communications network is put in place to support
15 Interview with BT
scheme such as offering points to be redeemed against smart metering, but provision and installation of
Innovate, 14/09/09
rewards such as discounted public transport. meters is left to suppliers.
16 Interview with BT Climate
P 9 H ? ? L 6 8 A G E 4 ? < F 8 7 @ B 7 8 ? O 4 A 4 G < B A 4 ? 6 B @ @ H A < 6 4 G < B A F
Change and Programme
6 G < I 8 < A 6 8 A G < I < F 4 G < B A < F C E B I 8 A G B 7 E < I 8 4 A 7 F H F G 4 < A G ; 8 provider and regional (or national) monopoly
Development, 06/10/09
behaviours required to achieve significant reductions in providers for provision and installation of meters are
17 AEA Energy &
both costs and emissions. The opportunity for Telcos is put in place.
Environment (AEA) –
therefore to drive adoption of their collaborative
Emissions of carbon
dioxide, methane and
working solutions by enhancing them with the # A G ; 8 . , G ; 8 @ 4 = B E - 8 ? 6 B F , C E < A G - - / 8 E < M B A
nitrous oxide by NC
capabilities to measure and track the benefits of their . 1 4 A 7 -
' B 5 < ? 8 ; 4 I 8 4 ? E 8 4 7 L C 4 E G A 8 E 8 7 J < G ;
source category, fuel type
products. manufacturers and utility companies to go to market
and end user
1990-2007 (March 2008)
with a range of solutions.
18 Energywatch – Smart
Meters – Costs and
Consumer Benefits (2007)
© 2009 Deloitte LLP. All rights reserved. xiii
Green light for Telcos 5
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