A winning formula
Food for thought from McDonald’s UK Head of Franchising,
Derek Rogers
I
AM
PLEASED
to provide
a foreword
to Business
Franchise magazine’s
Directory 2009/10. This
publication is an invaluable
tool for anyone interested in
becoming a franchisee.
I have been with
McDonald’s for 25 years, and
W
in that time I have witnessed
many changes, both within
our own business environment
and within franchising in the
UK in general. As a company, we continue franchised. We launched in
Food for thought
During that period, it has to generate success in all the UK in 1974 and franchised
been a source of both pride areas of the business. When our first restaurant in 1986 to
and pleasure that I have been you talk to any McDonald’s a franchisee who is still part
able to help so many of our franchisee, you will find out of the business more than 20
franchisees make the most of that they are in partnership years later.
the opportunities offered to with a brand that is seen We have created a winning
them by McDonald’s business. as modern and progressive, formula, as has the UK’s
Franchising has never and remains in touch with its franchising industry. This has
been stronger in the UK and customers. been done through the hard
McDonald’s is proud to be It is now more than 50 work of both franchisees and
instrumental in the progress years since Ray Kroc opened franchisors, coupled with
being made by the industry as his first restaurant in the the high standard of support
a whole. We are a full member USA. Today, there are more offered by the bfa.
of the British Franchise than 31,000 McDonald’s On behalf of McDonald’s
Association (bfa) and are keen restaurants in more than UK, I’d like to congratulate
supporters of its activities – in 120 countries, serving more everyone who has been part
fact one of my colleagues is than 52 million people daily. of this winning formula and
the Regional London South Globally, more than 70 per wish them continued success
Chairman. cent of our restaurants are in the future.
6
p6 - McD's - Directory 09.indd 1 24/07/2009 10:24
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