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VIDEO GROWTH EXPLODES
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Realtors and Businesses of All Types Are Recognizing Value of Web Video Marketing
With a little planning and the right mix of print and online advertisements, most smart businesses can establish a strong brand and
drive consumer traffic to their website. Success in a challenging economy can be difficult, but by upgrading your online presence
you will be a step above the competition in giving consumers the content that will help influence their buying decision. Integrating
video into your website will help a business:
Increase your ROI: Improve key site metrics and maximize your search marketing spend. Generate Incremental Sales: Engage
in more conversations with qualified prospects and close more deals. Communicate Your Value Proposition: Engage your users
through dynamic, rich media experiences. Build Brand Equity and Maximize Eyeball Time: Enhance the all important "stickiness"
factor of your website. It is important to remember these four things when considering online video:
* Embrace New Media: A picture may be worth a thousand words, but the online video market, because providers required advertising or a certain
the combination of photos, video, and text provided by online videos truly number of visitors. Today, no Web site is left behind when it comes to the
increases revenue and drives site traffic. Visitors are 400 percent more likely ability to show your visitors desirable properties, because there are online
to respond to an incentive or call to action when you utilize mediums together, video technologies have no advertising or viewer requirements.
as opposed to text or photos alone.
* Select an Easy-To-Use Technology: What good is a new technology or Web
* Promote You NOT YouTube: Find an online video solution that places your site component, if you cannot use it? Make sure that uploading videos to your
brand front and center. Adding a YouTube video player to your site, which Web site is something you could do in your sleep. Leave the technology to the
drives visitors back to YouTube, has the reverse effect of driving your brand. professionals; you have better things to do with your time!
In keeping your business top of mind, a video player with your logo and
watermark is most effective; and will ultimately elevate your ability to sell in "In the real estate business, every little bit helps," says Steve Janas, President
this challenging economy. The viral nature of video also allows visitors to of ReelStuffAds.com . "The return on investment in online video has been
embed, permalink, and share videos--driving traffic to your site. evident for so many of our clients, and I would encourage any small business
owner to look into it. For many consumers in the market for real estate
* To Be Big, Look Big Online: If you are a small company or individual, the when they start looking at the available options it can be staggering and
key in online competition is to look large, and one of the best ways to do overwhelming. Video makes it easy to quickly filter the numerous property
that is by having online video. Previously smaller companies were left out of choices that are provided."
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