Doctor Who
1
BRAND
2
TITLES
This classic British series made a triumphant
return to television in 2005 and rapidly
established itself as the BBC’s flagship
programme. GE Fabbri launched its Doctor
Who magazine and trading card collection
a year later and created a massive craze,
selling millions of packs of cards. In 2009,
GE followed this up with a new DVD series.
Trading cards and sales have
been phenomenal
and the partwork generally has grown the
overall market to everybody’s benefit
Richard Hollis
Head of UK Licensing Children’s and Licensing BBC Worldwide
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