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180 CSD


No questions asked.” Palm Casual’s line includes


wicker, aluminum, cast alumi- num and 100 percent recycled premium patio furniture and accessories, including fabrics, fire tables and umbrellas. The company’s price points are 35 to 50 percent below retail. Instead of special sales, customers receive the best price from the get-go. “We cater to people’s situa-


tions. A customer may buy an entire collection or one chair. If they get it home and find it’s not perfect for their situation, or if they find something similar somewhere else that they like better, we’ll write them a check for a full refund,” Beasley says. The practice of refunding a customer, especially for a prod- uct that has been custom des- igned, isn’t usually an option. Each customer’s product may


have their name on the tag, but that doesn’t matter when a cus- tomer wants to make a change. “If they decide, ‘I don’t want these black cushions. I want striped ones,’ we’ll exchange or completely refund them within that 30-day guarantee period,” Beasley says. “And even then, we’ll be flexible. It just depends on each client’s unique situation.” The guarantee goes much


further. Each time a client makes a change, they then get another 30 days to make sure they’re happy. In addition, any time— even years later—if a weave weakens, a cushion tears or a metal corner breaks or bends, it’s repaired, free of charge. “We have the ability to fix it for them on-site, and we have the craftspeople who know how to do it,” Beasley says. “We’ll pick it up, fix it, deliver it back to them and set it up. Free of


charge, of course. We give them a lifetime service guarantee.” White-glove service plus plat- inum guarantees equal spec- tacular sales. Repeat customers and endless referrals have enabled Palm Casual to con- tinually expand. This year, the company has added two more large-scale manufacturing facili- ties. Its 18 locations, comprised of manufacturing facilities and showrooms throughout Florida, Georgia and South Carolina, offer individuals, hotels, restau- rants and other commercial clients a phenomenal array of options—from budget to premium.


“Our least expensive lines last and perform as well as our most expensive ones,” Beasley reveals. “We help you figure out what you like and what price you want. You’ll walk away knowing you’ve got the abso-


lute best value—for you.” Palm Casual’s 38-year history


of premium product perfor- mance is reason enough for its success, but it’s definitely not the main reason, according to Beasley.


“The heartbeat of our busi- ness is our customers, and we have, from the start, made it our primary motivator—if we make them happy, it snowballs and we have customers for life. Just like our products and guaran- tees,” he says with a smile. 2


PALM CASUAL


PATIO FURNITURE 605 Johnnie Dodds Blvd. Mount Pleasant, SC 29464 843-881-0041 palmcasual.com


Brigitte Surette is a full-time freelance writer living near Charleston. Find out more at brigittesurette.com.


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