The BMW MOA team at AIMExpo included (from left) Ted Moyer, Bill and Deb Gasque, Wes Fleming, Ray Tubbs and Ken Engleman.
sense and a profound level of passion for the moto-world, I knew the judges had a tough decision to make. And the winner was…Debra Chin of MotoChic! Her vision, passion, strong business skills and “mission of helping to end the 'pink it and shrink it' approach to women's gear,” struck victory and landed her the first champion- ship at the inaugural PowerLily Gas Tank Program. Congratulations, Debra! With amazing opportunities such as
PowerLily, women entrepreneurs in the industry have growing resources to con- nect with, providing better ground for the potential to bloom exponentially in a mar- ket that has historically been barren. And, as women riders and consumers, we have everything to gain from our female “moto- preneurs” who are out there working hard to break the barriers of this male-domi- nated lifestyle. As I walked out of the meet- ing room where I witnessed this groundbreaking program and inspiring
finalists, I was convinced that my visit to AIMExpo was already a successful ven- ture…and it was just the first day! For the next three days in Orlando, I
absorbed and enjoyed every moment in “moto-heaven" filled with new product, gear and motorcycle launches. It was also a pleasure to network and socialize with so many of my compadres in the business, including our own BMW MOA team. We’ve really got an exceptional organiza- tion with outstanding leaders who are working hard to grow and enhance our MOA group…and who, consequently, I’m proud to call my friends. I am already look- ing forward to AIMExpo 2017 in Colum- bus, Ohio, and to again being transported into a 2-wheeled paradise. And, I can’t wait to meet the PowerLily finalists for 2017 and observe, first-hand, their breakthrough concepts that will continue to enhance the women’s motorcycle industry. AIM high, ladies!
December 2016 BMW OWNERS NEWS
57
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