FROM THE BARBIE DESIGN STUDIO ® COUTURE POP


AN EXCLUSIVE INTERVIEW WITH SIMONE LEGNO “Barbie®


has always been an icon for girls,” says


Simone Legno, Creative Director and Co-Founder of tokidoki®


. “She represents the hope of young


girls realizing their dreams.” Simone understands this hope, which is deeply embedded in the vision of tokidoki (a word which means “sometimes” in Japanese). As Simone likes to describe it, tokidoki is “the hidden energy that everyone has inside. It gives us the strength to face a new day and dream about something positive.”


To celebrate tokidoki’s tenth anniversary, Simone has created two new ultrafashionable dolls. “Barbie is an amazing partner,” the designer enthuses. Growing up in Rome, Italy in the 1980s, he remembers children playing with Barbie dolls in the neighborhood park. Unwavering hope and belief have brought him full circle—30 years later, he’s designing Barbie dolls that ignite people’s imaginations.


Both of this year’s dolls are exceedingly detailed and feature an amazing array of tattoos, a signature element of every female tokidoki character Simone designs. When pressed for his favorite aspect of the new dolls, Simone answers, “I like the concept that there’s a shopping bag with a secret present.”


Be one of the fi rst to fi nd out exactly when these dolls—and their adorable cactus friends—become available by registering at TheBarbieCollection.com.


The 2011 tokidoki® Barbie® doll (shown to the right) had bold tattoos and sold out in less than a week! ©TOKIDOKI, LLC. Designed by Simone Legno. 800.491.7514 / TheBarbieCollection.com 17


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