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Industry News


Trutex helps to launch anti-bullying campaign


C has launched an


litheroe-based schoolwear manufacturer Trutex


anti-bullying initiative for schools alongside The Diana Award and ex-Blue Peter presenter and broadcaster Katy Hill. Trutex is working with schools across the UK to raise awareness of the complex issues at the heart of bullying. The initiative encourages children to become


anti-bullying ambassadors for their school and offers them unique training to tackle and approach to bullying. In March over 100 children and staff members from Greater Manchester, Cheshire and Lancashire met at a Rochdale school to discuss bullying and receive the training from The Diana Award team to become anti-bullying ambassadors for their school. The Diana Award is a charity legacy to Princess Dianaʼs belief that young people have the power to change their world and the partnership represents a significant commitment to helping the thousands of young people who access The Diana Award's programmes every year. As part of the partnership


Trutex is also launching a hashtag #bTRU2u, supported


Katy Hill at the launch of the campaign


by a dedicated website www.trutexbtru2u.co.uk to carry more information on the subject which will also be promoted by the companyʼs stockists across the UK. Katy Hill, Trutex parent ambassador, gave an inspiring speech to the students, encouraging them to never be scared to be themselves. She said: “As a parent I think todayʼs initiatives are essential in raising awareness around the subject of bullying. The work that The Diana Award is doing is ground breaking in terms of raising this issue with both pupils and teachers. I canʼt think of another programme that empowers in


such a positive way and addresses this problem that affects nearly one in three children in the UK.” Matthew Easter, managing director of Trutex, said: “Weʼve been making school uniforms for over 150 years and are very aware of the negative impact bullying can have. It is for this reason that we have decided to partner with The Diana Award and their significant commitment to helping students through training, mentoring and support programmes. Our newly launched anti-bullying initiative #bTRU2u will help further support anti-bullying in our schools and communities.”


Mascot adds new styles to Freestyle range T


his spring Mascot presents a number of new shirts, sweatshirts


and T shirts in its Freestyle range.


The new styles have been created for the craftsmen who want to stand out; not only in their spare time, but also at work.


The colours in the range match most colours used in building and construction, meaning these new products can be combined with current workwear styles. Mascotʼs managing director, Michael Grosbøl, said: “With Mascot Freestyle we bring something new to the market


www.printwearandpromotion.co.uk


of traditional workwear in order to reach the trendsetters that carefully sort and assemble products to gain the individual style they desire.” The three new shirts in the range each have their own unique design and functional details that make the workday both trendy and comfortable. The shirts have practical chest pockets and adjustable cuffs. The T shirts in the range feature prints inspired by the surfing world. They can be worn under an open shirt, over a moisture wicking undershirt or alone if the weather is just right.


With a modern fit and ribbed


Products from the range


New recruit for Euro Cap


Clive Helders joins Euro Cap C


live Helders has joined the team at Euro Cap as the companyʼs new


sales director. He has a wealth of


knowledge and experience in the headwear sector, having worked in the industry for the last 30 years.


Regular customers of Euro Cap maybe familiar with his name, for Mr Helders was previously employed by the company 12 years ago. Others may recognise Mr Helders from his time at Product Zone.


In his new role Mr Helders will be responsible for lifting the profile of Euro Cap in the printwear market. Euro Cap is a UK


manufacturer of hats and caps, with full in house embroidery, print and sublimation facilities. The company also produces jacquard knitted hats and scarves in the UK.


neck, waist and arms, the sweatshirts in the range are a classic example of streetwear. A mix of cotton and polyester


means a fabric that is both comfortable and practical, allowing for great freedom of movement.


May 2017 | 13 |


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