SUGAR CONFECTIONERY: OVERVIEW


summer our pouches range with brand activations in some European airports. New gifting articles will then be presented in the last quarter and launched in 2018.” Confectionery, including sugar, is


recognisable as an important cross- category footfall driver and it remains unique in its point of sale versatility – be it at till-point, or on shelf within the core retail zone. At Mumbai Duty Free’s T2


arrivals store at Chhatrapati Shivaji International Airport, the sugar confectionery strategy is to list products that are not readily available in the domestic market.


Crossings International experienced growth of +20% in its confectionery business in 2016.


Convenience factor Anjan Kumar, Category Manager, DFS India tells TRBusiness that while there is good demand, assortments usually sit as ‘change’ products at the till point. “We’ve always seen sugar as an


add-on product,” states Kumar. “With arrivals being a larger market, it’s about increasing the transaction size. About 30% to 35% of bills contain confectionery. “Last year, we did a lot of


premiumisation with our arrivals business.” The convenience factor also


translates into other functions of the sugar chain. Headquartered in the Sharjah


International Airport Free Zone with offices in Mauritius and India, Crossings International offers FMCG distribution to 78 duty free operators across Africa and 14 in the Indian subcontinent. It is also a major supplier to GCC


operators, including Dubai Duty Free, Abu Dhabi Duty Free, IDFS Morocco, Emirates, and the aforementioned Mumbai Duty Free. The company works with


brands including PVM, Ferrero and Haribo as part of a wider confectionery portfolio. Last year, the firm experienced growth in its confectionery business of +20%. Within that, the sugar side is


showing positive signs of growth while gum is progressing slower, according to Crossings International Owner Salim Mohammed. Business with the airports


accounts for 98% of the firm’s trade and when it comes to sugar, there are obvious distribution advantages when it comes to the shelf life of the products. “Sugar confectionery is mostly


two years expiry from the production date, whereas some chocolates are within nine months,” says Mohammed.


Delivery regulations “In many countries, the authorities do not allow us to deliver with less than six months validity of the chocolate products and it is often a real challenge. Sugar confectionery is much easier in that aspect.” Perfetti Van Melle (PVM) Brand


“Sharing is a very important segment for Haribo and the whole sugar confectionery category.”


Elisa Fontana, Trade Marketing Manager Travel Retail, Rigo Trading


Purpose of Sugar Confectionery purchase. Manager Global Travel Retail Femke


van Veen admits that 2016 was a Personal consumption


Asia Pacific Europe


Middle East - Africa Latin America North America


0 As a gift to share 54%


44% 50%


63% 50% 20 40 28% 60 80 27% 36% 27% As a gift for someone else only 35% 11% 29%


15% 10%


22% 100 Source: m1nd-set CIDF ‘sweet’ on wellbeing market


CIDF Wellbeing’s creative merchandising solution is designed to affect a strong cut through in-store.


JUNE 2017


China International Duty Free (CIDF) Wellbeing is trumpeting a new line of Manuka Honey as part of its accelerating plans to capture a share of the nascent health and wellness category in travel retail. Four brands – Bee the Best, Australian By Nature, Organicer (by Ocean King)


and Eu Yan Sang Honey – are being supported by innovative merchandising furniture. The company says Manuka Honey’s


antimicrobial properties will help travellers with low energy, jet lag and will deliver a good night’s sleep on those long-haul flights.


TRBUSINESS 61


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