CONSUMER CHOICE
Rendering of an exterior view of The Lofts.
with home ownership,” she says. They are looking for more freedom, perhaps to travel or spend time at another location for part of the year. They don’t need a full meal plan or weekly housekeeping. At the same time they would like to have a plan in place for their future care. Later, they can move into the community proper and take advantage of higher levels of service and care. The Lofts concept arose from a creative
repurposing of what was once intended to be a small retail area. When it became apparent that commercial activity wasn’t feasible at the mountainside location, a quest began to find a new use for the space. “What we needed was a different pathway to get people into the community that pre- pared them for the future with a modern less-is-more approach,” White says. The result was a plan for four small, inexpensive apartments to attract those residents. The existing high ceilings, large windows,
and sleek lines of the space suggested a trendy Brooklyn loft theme. The style will be midcen- tury modern with industrial accents. The large windows will offer views of the surrounding mountains and forested foothills, while a shared patio area allows for semi-private outdoor space. Two residences at The Lofts will also have small balconies. Parking is available near the doors and the residences are pet-friendly.
46 SENIOR LIVING EXECUTIVE / ISSUE 5 2017 Although The Lofts are located at the
edge of the community, residents will have quick and easy access to its amenities. “The residents of The Lofts will have an elevator that will take them up and into the commu- nity,” White says. “So if they want to go to dinner, go swimming, or want to attend a class at Timber Ridge University, they’ve got it made.” Other available features include a fitness
center, art studio, woodworking shop, café, putting green, outdoor dining, and orga- nized social opportunities including hiking and running clubs. The Lofts residents will be light users of the community’s amenities, perhaps visiting the dining venues once a week, swimming in the pool, and doing much of their own housekeeping. In case the unfortunate need arises, they will also have access to the on-site rehab center, phys- ical therapy, and other recuperative services. LCS is studying the possibility of expand-
ing the pied-à-terre concept to other com- munities. “We’re finding that our life plan communities are attracting younger and younger individuals who would welcome the opportunity for a lower cost of entry into a smaller residence with less services, and then graduate later to a larger resi- dence with a fuller set of services included in the monthly fee,” Gjullin says. Residents
“What we needed was a different pathway to get people into the community that prepared them for the future with a modern less- is-more approach,” says Jill White, Timber Ridge marketing director.
who enjoy spending part of the year in a warmer climate could conceivably have two lower-cost residences in separate LCS com- munities, perhaps one in Seattle and one in Phoenix, Ariz. Gjullin sees the hybrid approach as appeal-
ing to a large segment of the young senior population. He believes that leaving a smaller footprint, consuming less resources, and liv- ing in smaller spaces will be a trend that baby boomers to come will find attractive. With demand and interest in The Lofts
already brisk, construction is slated to begin in the fall of 2017 and is expected to be completed within 12-18 months.
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