BRITA | Water Filters
How BRITA can benefit you • Limescale is eliminated and water quality 100% guaranteed • Maximise the quality of coffee produced
• Enhanced customer perception of your organisation via improved drinks quality and machine reliability and BRITA Logo/Brand. One in four households use BRITA.
• Reduced engineering costs (speed of cartridge replacement reduced to 10 mins max) and no tools required
• Reduced carriage charges
• Accurately adjustable bypass setting to suit local water hardness ensures maximum filter life and value for money.
• No need to disconnect hoses when exchanging Cartridges, reducing risk of leaks and claims
• Get profit back from service contracts
• Premium, WRAS approved product with BRITA name that customers know is guaranteed to work
It’s Official - Coffee Tastes Better with BRITA
8 out of 10 consumers prefer the taste of coffee made with BRITA filtered water
New research has revealed that consumers can taste the difference between coffee made with filtered water compared to tap water and a staggering 8 out of 10 consumers prefer coffee made with BRITA filtered water.
In a blind taste test study conducted by the University of Sussex, participants were given two coffees to taste, one made with BRITA filtered water and the other with tap water. The participants were asked to rate each drink on flavour and taste and were wired up to EDA (electrodermal activity) sensory tests, which measured their emotional responses to the different drinks.
Results Showed:
• Coffee made with BRITA filtered water rated higher than coffee made with tap water in terms of ‘freshness and cleanliness’; how ‘enjoyable’; how ‘satisfying’ and how ‘tasty’ the drink was
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• The most popular positive words used to describe drinks made with BRITA filtered water were: clean, no aftertaste, colour, fresh and light
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• More than half of consumers would not drink coffee again without BRITA filtered water as an integral ingredient
10 9 8 7 6 5 4 3 2 1 0
BRITA Purity Finest... The leading espresso filter - we understand espresso
Take the perfect coffee bean and add the best quality water. That’s what BRITA Purity Finest is all about. When it comes to espresso preparation the quality of the water is essential and it should taste fresh and odourless with a balanced mineral content. BRITA Purity Finest stabilises the PH of water which then produces an exceptional crema. The best filter for the coffee connoisseur. If you want to understand more about the Purity Finest then talk to our sales team.
• Purity Finest gives a stable pH value whatever the quality of your water supply.
• Purity Finest protects equipment from scale. • Purity Finest produces the best espresso with a great crema.
Try the sugar test. Add sugar to your espresso. What happens? A good stable crema will open, take the sugar and reseal. If you are not getting the same result then talk to us about Purity Finest.
BRITA Filter Performance • BRITA water filters offer you guaranteed capacities and a quality guarantee
• A BRITA filter will give you a much larger capacity than other old style blue bottle filters currently available in the market – as much as 100% more capacity in some cases
• The graph below demonstrates exactly how much more filtered water and scale protection you can get from a BRITA Purity 600 versus the same sized old blue bottle filter
• BRITA really does make the difference! Remember, scale will form at anything above 5 degrees Clarke
Capacity at 12.5 Clarke carbonate hardness Blue bottle technology 10 (fixed bypass) - Purity 600 Quell ST (bypass 30% - calculated) (Q = 60 l/h cycl.)
10 Litre Blue Bottles Purity 600 Quell ST
0 1000 2000 3000 4000 5000 6000 7000 8000 9000
How does a BRITA Filter Work?
BRITA filter systems work via a cartridge which contain a mix of activated carbon and ion exchange resin. The carbon absorbs and helps reduce the levels of chlorine compounds, as well as other organic substances. This improves the taste and appearance of the water.
The ion exchange resin works to reduce temporary hardness - the substance that leaves scum on the surface of tea and coffee, and causes scale build up on equipment - and also metals such as lead and copper.
BRITA filters feature 4-stage filtration to maximise and guarantee the capacity of the filter and the resulting water quality. This design also means that you can install them vertically or horizontally, depending on available space, without any negative effect on the filter efficacy.
BRITA filters allow you to set a water blend. This optimises water quality which maximises the filter capacity and prevents scale. It also ensures that you achieve a quality of water that enhances the flavour of your coffee.
The blend (bypass) is set in conjunction with the local water conditions. A simple rule of thumb is the harder the water the lower the bypass and the softer the water the higher the bypass. We can assist you with all of this.
Remember, 100% of the bypass water in a BRITA system is still filtered. This guarantees no nasty taste or odour taints will go into your drinks.
Tell Your Customers About
Drinks Made With Brita Water We can offer you and your customer BRITA point of sale literature. Door stickers, table tent cards and menu board stickers are available to promote the fact that your customer is using BRITA filtered water.
Stickers
Table Tent Card
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You choose the best beans, make sure you choose the best water
Carbonate Hardness (°dH)
Recent trials have shown that sales increase by 8% on average when the use to customers by café/coffee shop owners
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