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The Varying Attitudes of American Men and Women on Vehicle Ownership


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ersonal vehicles allow individuals to carry out their weekly routine in a much more convenient and comfortable manner when compared to using public transport or walking.


Perhaps unlike learning a new language or musical instrument, driving, once started, is a skill that stays with many of us for a lifetime. Especially because we become so reliant on it. For instance, 78% of Americans admit to needing their own car to get to their place of work, according to statistics from the market research firm, Ipsos Mori.


Interested in the U.S. car industry, pri- vate number plate company Click4Reg. co.uk analyzed the latest findings from YouGov – a website that tracks the opin- ions of millions of people and thousands of political, cultural and commercial orga- nizations on their beliefs, behaviors and brands. YouGov surveyed American men and women to identify each genders atti- tudes towards a range of factors as well as issues which usually come into consider- ation when owning a car or searching for a new one.


Click4Reg.co.uk analysis found that sig- nificantly more American men (89%) than women (52%) are confident enough to change a tire correctly. Thereafter, a higher proportion of men (43%) compared to women (21%), can fix their car by them- selves and without the assistance of a pro- fessional mechanic. Interestingly, a higher percentage of women (93%) in contrast to men (77%), think a car should be equipped with as many safety features as possible. Likewise, women (88%), more so then men (78%), pay greater attention to see if the basic version/model of a car they are viewing meets their desired needs/ criteria (e.g. air conditioning, alloy wheels, Bluetooth etc.).


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Focusing solely on vehicle performance, men (74%) are more inclined to opt for a car that has a powerful engine than women (62%).


Furthermore, when assessing how loyal Americans are to domestic automotive manufacturers, 42% of men as opposed to 34% of women will only buy Ameri- can-made cars. Despite this, 57% of men and 54% of women feel foreign-made vehicles are superior in quality. Given the cheaper running costs and positive environmental credentials, just 63% of men and 56% of women truly believe electric cars are set to be the way of the future. To save money, 72% of men and 68% of women confess to shopping around for the best gas prices.


high percentage of men (92%) and women (94%) agree that every driver should always have an emergency kit (which includes things such as a thermal blanket, LED torch, high-visibility vest, de-icer spray etc.) inside their vehicle. Elie Fakhoury, the Managing Director of Click4Reg.co.uk commented: “For a lot of us, driving has become an essential skill. Without it, daily life would be much harder. Consequently, as drivers, we are all, to some extent, invested in the maintenance and durability of our vehicle. This research highlights the views Amer- ican men and women hold towards a range of variables that make-up the car buying, owning and maintenance experi- ence. There are certainly instances where men have a stronger preference/ opinion than women and vice versa. Though notably, there were aspects both genders


Going through Americans’ decision- making process when evaluating a pro- spective new car, 69% of men and 65% of women rank miles per gallon (MPG) as the most important aspect in their pur- chasing considerations.


There was not much of a difference between the genders when it came to the subject of vehicle aesthetics, with 48% of men and 47% of women stating they will never drive a car that is “ugly” (from their point of view). Additionally, a very


seemed to be in near agreement about.” Responses for the research were gathered


via YouGov’s “plan and track” initiative, which “combines the detailed audience seg- mentation power of YouGov Profiles with the brand tracking capabilities of YouGov BrandIndex. The segmentation and media planning elements run on data collected in the YouGov Cube – [their] connected data vault which holds 280,000 variables, col- lected from over 200,000 YouGov panel- ists in the United States.”


Automotive Recycling


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