IMAGE UNDER ATTACK
Solutions to Overcome Stigmas
Rebranding Green Recycled Parts®
www.greenrecycledparts.com As an ARA and CAR* mem-
ber, you have access to a grow- ing library of marketing tools through the Green Recycled Parts program, including market- ing training videos, logos, video templates for TV and Web, web- site videos, and print materials.
* The ARA Board voted to require all GRP members to also be CAR members by July 2015. See page 44.
Renewing Confidence Certification through Certified Automotive
Recycler and Gold Seal programs Established in 1994, the CAR program was
created to produce a set of standards for gen- eral business practices as well as environmental and safety issues and to provide guidance for member facilities in adhering to these stan- dards. This program is one of the cornerstones of the ARA as the facilities participating strive to provide quality service and parts for the profes- sional automotive recycling industry. Why ARA Members Become Certified: 1. Because industry partners recognize CAR members as market leaders,
2. Because regulators know CAR members value quality service and safe practices, and
3. The more CAR Certified auto recyclers we have, the stronger of a voice we will yield. Increasingly the market is rewarding those fa-
cilities that value quality and safety enough to become certified. To help you assume a leading role in the marketplace, ARA has updated and streamlined the CAR application so it is more user-friendly and evaluates your facility using a more common sense, real-life approach. The CAR guide also has
been revised and is an excellent resource to help you become a CAR Program member. Both the new application and guide
build on the CAR Program’s past successes and include an audit that is based on a point system under which a facility will be evaluated using a point value for each familiar CAR standard. The
34 Automotive Recycling | March-April 2015
standards have been reorganized to more closely follow the auditors’ facility inspection se- quence, but no new standards have been added. The ARA Gold Seal program, available only to
those ARA members who have completed CAR certification, ensures excellence in customer sat- isfaction through improved customer service, quality parts with accurate descriptions, reliable on-time deliveries and written product warranties. With the new addition of the customer com-
plaint system, minimum CSI score standards, mechanical parts warranty, and the requirement of all Gold Seal members to use the ARA parts grading system, why would you buy recycled au- tomotive parts from anyone else? Established by ARA with an endorsement
from the Automotive Service Association (ASA), the program allows recyclers to join forces to take a proactive stance to improve quality and increase customer satisfaction.
Representation Membership in the ARA and State Affiliate
Organizations ARA is deeply committed to meeting the
needs of the membership and elevating the pro- fessional automotive recycling industry. Our mis- sion is to assist the membership and help grow their businesses by protecting interests, expand- ing opportunities, and working to increase prof- itability. Key aspects of accomplishment include listening closely to member wants and needs, staying on top of key issues of the day, and delivering results to support member success. Everything ARA is involved in and does for its
members is geared to achieve the association's mission and to defend and protect the industry. The association offers a number of tools to help the membership translate potential into per- formance, such as ARA membership benefit programs, the CAR and Gold Seal programs, in- dustry networking opportunities, the Automotive Recyclingmagazine and outstanding timely newsletters that includes metals pricing infor- mation, leader profiles, and topical items of in- terest and use to the membership.
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