in NATURE


Our imaginations soar our hearts ease


Whether you look around the world or within a single family, you’ll find sharply different tastes and ways of living. We like different foods, wear different clothes, hum different music - yet we all feel the same pull toward nature. We’re drawn to water, long vistas, high places, and lush gardens, and we’re fascinated by other living creatures, eager to get close to them. Tis hunger lives deep inside us, below all the cultural overlays. Ancient and unchanging, nature wields an immense power.


How can nature inspire us to create great destinations?


Te relationship between nature and destinations is easy to forget when we spend so much of our time inside climate-controlled buildings, staring at screens. Most of the time we’re emailing, texting, surfing, networking, and in various ways, getting pinged. Constantly distracted, we wear ourselves out trying to focus and pay attention. Our breathing gets shallow, and our concentration drifts.


When we turn our attention back to nature, though, we relax into what psychologist Stephen Kaplan named “soft fascination” - a state that requires far less energy. Time in nature soothes


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