“Once you have your dream team in place, encouraging those creative souls to speak out will empower them and help steer the company,” says Martin Agency CEO Matt Williams. To embody this empowerment, PGAV launched #LoveWhatYouDo in 2015. As our most recent social media campaign and this year’s recruiting slogan, #LoveWhatYouDo features PGAV current and emerging leaders sharing their personal stories of how they were inspired to explore destination design and the passion that continues to drive them. Trough this process, our team discovered relatable origins to their careers and motivation, and found courage and pride in celebrating their craft. From exploring the woods behind their homes to building the entire Rebel fleet out of cardboard in their basements, our team has shared heartwarming stories that remind us that we’ve come from remarkably different origins, yet we’re quite similar as we work together to achieve a unified mission.


As almost any teacher would attest, fictional or real, those they teach often ask questions or tell stories that bring a whole new perspective to their work or their thinking, generating fresh creativity and ideas. In 2015, PGAV principal and chair Mike Konzen made the company’s first TEDx appearance, presenting “Empathy and the Art of Destinations” at TEDx Gateway Arch. Tis December, our Director of Attraction Development, Jim Wible, will follow in his footsteps as he presents “Te Best Ideas… Don’t Have to Be Yours” to a fresh crowd at the Gateway Arch. Communal storytelling has been in our DNA ever since we gathered around warm fires, flickering off darkened tree trunks in the thick of the forest, sharing lifesaving knowledge of predators and the locations of fresh water. Today we similarly share lessons and insights, growing as one to advance an industry and our world.


Mike Konzen


Empathy and the Art of Destinations TEDx Gateway Arch


JIM WIBLE Te Best Ideas… Don’t Have to Be Yours


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8