By Cristina Zapata Xzito


Clients often ask us; which works best for their business: blogs or email newsletters? In this article we will define each strategy, provide you a comparison chart for your review and evaluation. Let's start by defining email newsletters and blogs:


Email Newsletters are sent to a specific target audience, determined by you, on a regular basis. They contain several articles regarding topics of interest to the recipients.


The purpose is to engage readers, build relationships, and maintain top-of-mind awareness with a particular group.


Blogs are maintained on your website and available for everyone to see. Each blog post covers one topic you believe will be helpful in some way to site visitors. Blogs can educate customers and prospects, keep your website dynamic, and help improve search engine rankings.


This chart will help you understand the main differences between blogs and email newsletters: A blog stays on your website and can be seen by anyone.


Blogs help you position yourself and your company as an industry expert.


Blogs are often used to educate your prospective customers about your product/ service, and move them through the sales funnel.


Blogs are forever. They remain live on the web until you take them down or stop paying for hosting.


Each blog post is considered to be a new web page, increasing your reach, popularity, and ranking within the search engines.


Your blogs can be shared on social media networks. This sharing allows you to build links and be more relevant and visible to search engines; helping you increase your ranking on the search results.


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You send out your email newsletter by email to a specific group of people.


Email Newsletters allow you to track and target specific group of readers.


Email newsletters help nurture existing leads and customers, and keep your business top-of-mind.


They are gone once they are sent. Email newsletters are not new web pages.


Email newsletters can be forwarded. However, search engines don't acknowledge email forwards as much as they do with social media sharing.


Both email newsletters and blogs allow you to communicate effectively with prospects, leads, and customers in different ways. Therefore, we highly recommend that you combine both into a powerful communication strategy. Want to learn more? Go to www.xzito.com/contact to schedule a free one-on-one consulation and we will help you determine which strategy works best for you.


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