Sue Ogrocki/AP/CP
Peter Morrison/AP/CP
Bakounine/STRABACA/CP
Matt Crossick/STRPA/CP
Picture Perfect/Rex Features/CP
Matt Sayles/AP/CP
Chart: Baiba Black
Variables MISCELLANEOUS MATTERS OF INTEREST POLL OF THE MONTH Retirement Plans
WHILE CANADA NO LONGER HAS MANDATORY RETIREMENT, more than half of Canadian CPAs expect to retire before the age of 65, according to our latest reader poll. About a third (32%) plan to retire between the ages of 60 and 64, and 22% say they will retire at age 59 or younger. Interestingly, 60 to 64 was the top-ranked response for nearly every demographic group — including gender, age, sector and location. The only exceptions were Albertans, whose top answer was 65 to 69 at 26%, and those who are already age 65 or older, where the most popular choice was 75+ at 39%. —T
amar Satov Log on to
cpacanada.ca/ cpamagazine to take our
next monthly poll!
AD IT UP
CELEB CERTIFIED LAST FALL, THE FAMILY OF BOB MARLEY announced the late reggae music icon would be the front man for Marley Natural, a company selling marijuana and cannabis products. “You can depend on Bob, too. He’s 100% behind what is happening,” said Marley’s widow Rita, who along with other family members owns an undisclosed percentage of the venture. Here are a few signature endorsement contracts for other celebrities in recent years, with estimated annual fees.* — Steve Brearton
KEVIN DURANT $30 million
In 2014, the NBA star inks a reported 10-year, $325-million deal with sportswear firm Under Armour
TIGER WOODS $20 million
Estimates place annual pay for the golfer’s 2013 Nike contract at about $20 million, compared with a previous five-year $40-million deal
BRAD PITT $7 million
Hollywood star Pitt becomes the first male to endorse Chanel No. 5 perfume when he appears in a 2012 campaign
*All figures in $US
JUSTIN BIEBER $1.5 million
In 2010, the Canadian pop star signs a two- year deal with acne treatment Proactiv. “We did it,” said his manager, “because the kid uses it”
ANGELINA JOLIE $10 million
In 2011, French luxury brand Louis Vuitton opens the wallet for the endorsement-shy actress to appear in commercials filmed in Cambodia
WILLIAM SHATNER ???
The Montreal native and Star Trek actor took
Priceline.com shares in lieu of payment for a 14-year endorsement deal that ended in 2012. Internet legend has valued the stock at upwards of $600 million
8 | CPA MAGAZINE | MARCH 2015
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