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Professional Matters

LOOK AHEAD What’s coming in 2016

We asked the leaders of three CPA Canada departments to share their plans for the new year. Here’s what’s on the agenda to provide better member value in 2016 BY JENNIFER DAWSON

Nicholas Cheung VP, Member Services NEW YEAR’S RESOLUTION: Everyone is in our national database now, so it’s time to analyze the data. We’re a diverse group. More than half of us work in industry and 42% are in organizations that have 25 employees or less. By understanding our members, we can develop products and services that will help them succeed professionally.

ON THE BOOKS: We’re launching the Professional Engagement Guide next fall. It merges the best of two leading legacy resources from CICA and CGA-Canada and has been developed with the help of practitioners and provincial accounting bodies.

ON THE RADAR: Forty-four percent of people will be reading CPA Magazine online by 2019 (26% do so today). In 2016, we’ll start a multi-year strategy to enrich our electronic offerings, so we’ll give consumers of our digital content a great experience, not just reproduce the paper version of the magazine.

TREND TO WATCH: Crowdsourcing will engage more members than traditional focus groups or surveys. Look for us to crowdsource article ideas for the magazine.


Gord Beal VP, Research,

Guidance and Support NEW YEAR’S RESOLUTION:We’re working to shape the future of the CPA profession. Business and market expectations are changing. Our goal is to enable members to make a difference and support them with guidance and thought leadership.

ON THE BOOKS: In 2016, we’ll publish a document on the global drivers of change and the implications that those drivers will have for business and CPAs.

ON THE RADAR: CPA Canada will play a leadership role in enhancing reporting in Canada. We’re planning a forum to discuss the state of corporate reporting to explore how we can influence substantive change.

TREND TO WATCH: Analysis paralysis. When I was in university, I was told that our biggest challenge would be making decisions with limited information. Today, CPAs are faced with the opposite problem. We have more data than we know what to do with, so CPA Canada will develop effective methods to manage data to help CPAs make effective decisions.

Gabe Hayos VP, Taxation

NEW YEAR’S RESOLUTION: CPA Canada will continue to be the main intermedi- ary between Canada’s tax community, the Canada Revenue Agency and the Department of Finance.

ON THE BOOKS: Practitioners are subject to more litigation related to tax than any other area. In 2016, we’ll distribute our tax management questionnaire to ensure there’s a benchmark for best practices for practitioners providing tax services.

ON THE RADAR: CPA Canada is propos- ing a 17th Taxpayer Bill of Rights, which would provide all taxpayers with the right to obtain confidential advice from their tax adviser of choice. The proposed additional right is intended to create fairness in the system and to protect the rights of taxpayers while balancing those rights with the CRA’s responsibility to administer the tax system.

TREND TO WATCH: As compliance becomes more automated and tax data becomes easier to access, I see CPAs taking on a more strategic and analytical role when they deliver tax advice.

Oliver Burston/Getty Images

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