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WATCHDOG NEWS


ARROW FILMS & VIDEO AIMING FOR A BULLSEYE IN AMERICA


By Neil Snowdon


 


“Arrow has been setting the standard for catalog releases, especially in the genre area. For years, these movies were pretty much undervalued, but today I think everyone understands that the appeal of formerly marginal theatrical releases has increased a hundredfold. There are a lot of films released by marginal distributors for which there are no longer pristine materials from which to transfer. So it’s basically a restoration issue, and Arrow has stepped up to the plate. I’m proud to be one of their titles.”


 


 


—Joe Dante, THE ’BURBS.


Over the last five years, Arrow Films & Video have built themselves from a solid label, put- ting out interesting films in flawed transfers, to one of the premiere DVD/BD labels in Europe. Whether restoring Lucio Fulci’s ZOMBIE FLESH EATERS from the original camera negative, or rescuing the reputation of an unfairly maligned filmmaker with CAMERA OBSCURA, their Walerian Borowczyk box set [see p. 36], they have risen to the top of their field in a very short time through a combination of talent, passion, and a willingness to listen to their audience, taking heed of complaints. For Director of Catalogue Distribution, Francesco Simeoni—the man with the five-year plan, who acquires almost everything for the la- bel—it’s a collaborative effort, between the Arrow team and their customers.


“We like to mix it up; a bit of horror with some Japanese stuff, some action and so on—but the sure-fire way to get more of what you want is to buy what’s available. If you like Bava, buy it and we’ll release more; if it’s Corman, likewise, and so on. We monitor our numbers carefully, being a small


 


 


Paloma Picasso in her only screen role, as the Countess Erzebet Bathory in IMMORAL TALES, one of many exciting Euro cult titles available from Arrow Films & Video.


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