FIGARODIGITAL.CO.UK
INTRODUCTION
Welcome to issue 28 of Figaro Digital - an issue that delves deep into the heart of Europe.
The continent’s ears must have been burning this summer, as people all over the globe have been talking about it, and we’ve been picking the bones of the juicy topics that have got tongues wagging. What does Brexit mean for the marketing sector? How can digital marketers prepare for the new EU General Data Protection Regulations (if they even still have to!)? And what lessons can we learn from the Brainiacs at Europe’s biggest tech security event, Infosecurity Europe 2016? And let’s not forget the UEFA Euro 2016 tournament, during which its 10 official sponsors pulled out all the stops to get the best exposure possible for their respective brands. On top of all that we’ve got plenty of news, opinion pieces,
case studies, top marketing tips and much more. Thanks to Lauren Digby at JAM Creative for designing this issue’s amazing front cover - a colourful melting pot of this summer’s hottest European affairs intertwined with digital marketing vibes. Happy reading!
Figaro Digital Team
TEL 0207 870 3380 FAX 0207 226 9588 EMAIL
firstname.surname@
figarodigital.co.uk PUBLISHING DIRECTOR Neil Argent EDITOR Duncan MacRae CONTENT MANAGER Georgia Sanders
EMAIL & CIRCULATION MANAGER Richard De Sousa EVENTS MANAGER Paul Nichols SENIOR PROGRAMME EDITOR Pippa Eveleigh CAMPAIGNS & DATA EXECUTIVE Jessica Ramesh DESIGN Matthew Inman (
matt@spinning-top.com) PRINTING Warners
THANKS Joe Friel (The Big Shot/Social Circle), Rachel Bloom (Liberty Marketing), Sarah Lipman (Warner Music Group), Jay Short (Inition), Ben Gamble (Augmentra), Joe Barnes (W Communications), Sam Olstein (GE), Mike Blake-Crawford (Social Chain), Lindsay McInerney (Hootsuite), Ollie Lloyd (Great British Chefs), Belinda Parmar (Lady Geek), Jason Miller (LinkedIn), Marise Treseder (Zeta Interactive), Keith Weed (Unilever), Pollyanna Ward (Mondelez), Ian Bourne (ICO), Phil Geary (The Entertainer), Sam Jones (Amaze), Dave Larson (Corero), Stephanie Weagle (Corero), Jessica Barker (Security consultant), Kim DeCarlis (Imperva), Kevin Epstein (Proofpoint), Bojana Bellamy (Hunton & Williams), Stewart Room (PricewaterhouseCoopers), Eduardo Ustaran (Hogan Lovells International), Quentin Taylor (Canon EMEA), Chris Combemale (DMA)
Published by VHeaven Ltd, 4th Floor, 6 Aztec Row, Berners Road, London, N1 0PW No part of this publication may be reproduced without the permission of the publishers.
Figaro-Digital @figaro_digital
3 issue 28 summer 2016 issue 21 july 2014
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