Charts Poland’s market 63%


of Poles canvassed in a recent survey said they had read no books in the entirety of 2015


8%


of Poles canvassed in the survey said that they had read seven or more books in the entirety of 2015


21.5%


of books published into the Polish book market in 2015 were translated from another language


57%


of the literature translated into Polish and published in the country is done so from English


The Market Focus spotlight at this year’s London Book Fair falls upon Poland, a territory most fairgoers may not be overly familiar with. Should you cross paths with one of the country’s authors or publishers at Olympia, Tom Tivnan and Danny Arter have compiled a handy crib sheet of the nation’s vital statistics


The Pole picture Poland’s publishers: The top five 1


Nowa Era had a market share of 11.9% in Poland in 2015


2 The bigger picture


Based on wholesale prices, the revenue of the Polish market in 2015 (in Zloty) totalled


2.41bn


which converts to a figure in the region of £420m.


That sum was generated from volume sales in the country in the entirety of 2015 of


101.7m


a figure which was down 3.9% on 2014’s volume sales (105.8bn).


Polish bookshop numbers: 2011–2015


2,000 1,930


bookshops in Poland at the end of 2015


1,000 Supermarkets 16% 2015 News kiosks 9%


Wydawnicta Szkolne had a market share of 10.6% in 2015


3


Wolters Kluwer Polska had a market share of 8.9% in 2015


4


Pearson Central Europe had a market share of 5.0% in 2015


5


Grupa Edukacyna had a market share of 4.1% in 2015


Value sales: 2011–2015 Volume sales: 2011–2015 zl2bn 100m zl1bn 2015 50m 2015


The retail picture: where do Poles buy books? Traditional bookshops


Online bookshops 17% Multimedia outlets 21%


48%


Digital penetration 14


2.6%


Of the total market’s volume sales came in e-book format in 2015 (value: zl62m)


1.5%


Of the total market’s volume sales came in audio format in 2015 (value: zl36.5m)


14th March 2017


Source: The Polish Book Institute; Polish National Library; Biblioteka Analiz


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