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BOOKS OF THE YEAR NON-FICTION: LIFESTYLE


WINNER: HELLO, IS THIS PLANET EARTH? TIM PEAKE CENTURY


Capturing the beauty of Earth from space on the page is no easy task, but Century achieved it in stellar style with astronaut Tim Peake’s Hello, Is This Planet Earth? The book was the result of three years of conversations with Peake, but took under three months to go from commission stage to the bookshop. Peake rang editor Ben Brusey shortly after he landed back on Earth after a period on the International Space Station, with the idea of sharing photos of Earth taken from space in a book.


The judges were impressed with Century’s flexibility and ability to turn a book around quickly, and to make it a quality, coveted product that achieved the perfect mix of being awe-inspiring and educational. Century built relationships with the UK Space Agency, the European Space Agency and NASA, and also worked with more Earth-bound organisations, securing space in supermarkets, high-street shops and independent bookshops. Hello, Is This Planet Earth? shifted 268,607 copies through Nielsen BookScan at warp speed in 2016. Caroline Sanderson, chair of judges for Non-Fiction:


Lifestyle Book of the Year, said: “Choosing a winner in this diverse category was such a tough decision. In the end, the stunningly produced Hello, Is This Planet Earth? won out as a wonderfully worthwhile book with instant appeal for readers both young and old; a single volume capable all in one go of astounding, entertaining and educating. We loved the inclusion of Tim Peake’s charming personal comments too. An immense amount of work and co-ordination by Century behind the scenes had clearly taken place in order to get the book out in a short space of time, and its sales, mostly achieved in a short few weeks pre-Christmas 2016, were extremely impressive.”


THE SHORTLIST


SIDEMEN: THE BOOK THE SIDEMEN CORONET Coronet found the perfect style of book for some of the world’s biggest YouTube stars, and that was reflected in the sales.


THE UNMUMSY MUM SARAH TURNER BANTAM PRESS The publisher spotted the potential of Turner and her blog, and successfully tapped into her core audience with her first book.


FIVE ON BREXIT ISLAND BRUNO VINCENT QUERCUS Tapping into the parody trend, this book impressed with its intuition about real-life fears and its respect towards Enid Blyton.


LEAN IN 15: THE SUSTAIN PLAN JOE WICKS BLUEBIRD It seems like there is nothing that can stop Wicks, whose third book sustained the sales figures Bluebird has worked hard to achieve.


THE LITTLE BOOK OF HYGGE MEIK WIKING PENGUIN LIFE Identifying hygge as a trend early on enabled Penguin Life to find the most authorative author on the subject.


44. BRITISH BOOK AWARDS - WINNERS 2017


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