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      impressive numbers. It has an instructor staff with 39,1091,443 students. It has inspected and repaired 3,391 night vision goggles, and has 300 customers worldwide. Yet, there’s also another thing at which the company excels: It creates clever acronyms to trademark its brands.


Take SOAR, for example. Sure, it’s a common aviation word, even biblical: “They will soar on wings like eagles” comes to mind. (Looks like Isaiah TM is also NFC’s service that provides comprehensive airborne resources for any mission: Special Operations Aviator Resources. That’s creative


naming. Don’t agree? Well, Madison Avenue types get paid big bucks to brand everything from video to bottled water, and they still deliver failures like Sony Betamax and Coor’s Rocky Mountain Spring Water. Launching brands can be harder than expected, as the marketplace gets to decide what is successful.


After 10 years of planning and development, NFC has launched what it hopes will be a very successful turnkey elite aviation solution for law enforcement. Yep, it has another great name: L.E.A.S.E.TM


for Law Enforcement Air Support


Entity. The acronym perfectly describes the brand because L.E.A.S.E. has a supporting aviation solution for every type of law enforcement agency:


        aircraft, L.E.A.S.E. can allow them to upgrade their aircraft and equipment more frequently and operate more effectively. L.E.A.S.E. can even  the Super Bowl or a large convention, when more resources are required.


• If an agency is operating surplus and older aircraft, L.E.A.S.E. can help them eliminate unpredictable and high maintenance costs.


• If an agency doesn’t have an aviation unit at all, then L.E.A.S.E. can really shine by providing a fully  controlled operational expenses.


rotorcraftpro.com


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