FEATURE
Cash for Local Communities
Last year, Care UK launched its Wellbeing Foundation. This new body is supporting good causes in local communities. Belinda Moore, Care UK’s Director of Marketing and Chairman of the Wellbeing Foundation Board, talks about why the foundation has chosen an arts theme for its first year of operation.
One of my absolute highlights of 2014 was the launch of our brand new Wellbeing Foundation and the start of its partnership with music therapy charity Nordoff Robbins. We kickstarted the foundation with a £100,000 a year pot for good causes, in addition to the £25,000 worth of donations made via our employee match funding scheme which we have run for several years.
Care UK serves 19 million people through its partnerships with the NHS and through social care contracts with local authorities, and our aim is to make a real difference to all their lives. From specialist care for children as young as nine who are living
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with eating disorders, to residential palliative care, we are with people throughout their journey in life.
The way music enables residents to communicate with their relatives and the team is truly moving.
When we decided to create the Wellbeing Foundation, we were committed to giving our teams, who take the journey with the people who use our services, a central role in its creation. We also wanted the foundation to reward the ethos of care
and compassion shown and championed by our colleagues every day.
In the inaugural year of the foundation, we are focusing on promoting wellbeing through the arts. So when our teams considered the shortlist of charities at our annual management conference and chose Nordoff Robbins, we knew that we had found a great partner – one which combines a national scope with a very individual approach, enabling us to make a real difference to each person involved.
Nordoff Robbins supports thousands of vulnerable children and adults through life-transforming music
www.tomorrowscare.co.uk
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