FEATURE
Supply & Demand With demand for cares homes set to double by 2040, Izabella Jagiello, Head of
Background Checking at Experian, explores why getting the best staff will be critical for the future of the sector.
Society is changing. People are living longer, but not necessarily in the best of health.
To put it in perspective, 14,450 centenarians, of which over 750 are aged over 105, live in the UK. This is a 72% increase compared to the last decade. The result is more dependence and reliance on the care industry to look after the elderly.
Unsurprisingly then, residential and non-residential care home demand is due to grow significantly over the
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next 25 years with expected total demand exceeding 2million compared to 1.1 million in 2011. That’s a 75% increase in 30 years.
This rise will undoubtedly increase the care home provision needed, and the need for highly skilled workers to offer care services in an environment where staff retention can be challenging. Given the scale of the challenge – and the opportunity – for the sector, it is essential that care home providers start to plan for growth now. Ensuring there is a
strategic roadmap for employment on-boarding and retention is key.
Securing the Best Staff One of the first steps is the vetting and accreditation of new care home workers. Getting the right workforce in place and then retaining them, when competition is set to increase, will not only support the cared- for residents but also support the organisation’s growth. Ideally this would result in a strong reputation and brand as a consequence of excellent service. Getting this wrong
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