V S TOR VI TOVIISIITOR VISITOR


TOTAL VISITORS 27,500


Industry professionals Industry professionals professionals 60,300


27,500 60,300


members of public


members of public


members of public


professionals


27,500 60,300


members of public


TOTAL VISITORS Industry


TOTAL VISITORS Industry


87,80087,80087,800


83 51


spend over 6 hours at the show


spend over 6 hours at the show


consider ASI the most important show for their business


consider ASI the most important show for their business


83 51


spend over 6 hours at the show


consider ASI the most important show for their business


83 51


spend over 6 hours at the show


BREAKDOWN 797979 747474


TOTAL VISITORS


TOTAL VISITORS


TOTAL VISITORS


TOTAL VISITORS


20 6201612016 of visitors were male


Visitors had an average age of


Visitors had an average age of


Visitors had an average age of


Visitors had an average age of


0 of visitors were male 440 of visitors were male of visitors were male 40 TOTAL DEMOGRAPHIC 53, average income average income


WHO ARE WE REACHING?


WHO ARE WE REACHING?


562, 85621,181562,181


website visits 22,000


website visits


consider ASI the most important show for their business


followers 56,000


followers


22,000 followers


22,000 followers


Facebook likes Facebook likes


56,000 Facebook likes


56,000 Facebook likes


website visits website visits


WHO ARE WE REACHING?


59 6


purchased products at or post show


purchased products at or post show


LGLOBAL VISITORS Visitors from over


GGLOBAL VISITORS Visitors from over


countries countries


6 53,


21 average income


purchased products at or post show


Visitors from over countries


don’t attend other motorsport events


don’t attend other motorsport events


don’t attend other motorsport events


21 59


6 53,


countries


OBAL VISITORS Visitors from over


TOTAL DEMOGRAPHIC TOTAL DEMOGRAPHIC average income


purchased products at or post show


don’t attend other motorsport events


WHY THEY CAME


WHY THEY CAME


WHY THEY CAME


57% To keep up with what’s happening in motorsport


57% To look for new products


57% To look for new products


57% To look for new products


57% To look for new products


53% To network with industry colleagues and contacts


51% To research new products


51% To research new products


51% To research new products


51% To research new products


48% To explore new business opportunities


47% To look for innovative products


44% To look for new suppliers


£ ££ £


44% To look for new suppliers


44% To look for new suppliers


44% To look for new suppliers


35% To purchase products & equipment


35% To purchase products & equipment


35% To purchase products & equipment


35% To purchase products & equipment


47% To look for innovative products


47% To look for innovative products


47% To catch up with current suppliers


47% To catch up with current suppliers


48% To explore new business opportunities


47% To look for innovative products


47% To catch up with current suppliers


47% To catch up with current suppliers


48% To explore new business opportunities


48% To explore new business opportunities


53% To network with industry colleagues and contacts


53% To network with industry colleagues and contacts


53% To network with industry colleagues and contacts


52% To meet up with new business contacts


52% To meet up with new business contacts


52% To meet up with new business contacts


52% To meet up with new business contacts


57% To keep up with what’s happening in motorsport


57% To keep up with what’s happening in motorsport


57% To keep up with what’s happening in motorsport


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