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Q&A Feature


Q&A with John Hall Managing Director of YCR Distribution


This month we pick the brains of John Hall, Managing Director of YCR Distribution – one of the leading providers of Epos, Point of Sale equipment, Epos software solutions and cash counting hardware. Industry leaders since 1973 their reputation precedes them and their experience on all things point of sale solutions is second to none.


Straight in at the deep end John. Why should a hospitality venue choose YCR Distribution for their Epos solutions? Presumably you’d point them towards one of the Sam4s systems?


Fundamentally, the point of service system is a key part of any hospitality business. Whether your business focus is as a hotelier, caterer or licensee your point of service system is a hub between the customer and your business. Key pointers that need to be considered when purchasing a new system is functionality, reliability and system support.


Firstly, our solutions have been developed over many year’s experience in the industry ensuring a wealth of functionality and working


to best practice operations. So many times I hear of customers buying systems thorough online platforms on the basis that the system appears “to do what they want”. Inevitably, when the system goes live they then see the shortfalls but unfortunately its too late. This is why we work hand in hand with reseller’s nationwide who can offer a cost effective system solution. They all have many years experience in the industry and offer a one to one service to ensure that our systems meet with your requirements and have the highest level of reliability. Whats more, you will have local support as and when you need it.


A well setup POS system leads to efficient running of your business, reduces shrinkage and increases customer experience and inevitably increasing bottom line!


What do you feel makes YCR different to other providers of Epos solutions out there in the UK?


YCR is unique as a distributor of point of sale equipment to the industry. We are not only long-standing distributors of SAM4S Point of Sale hardware, but we also offer the Samtouch & Samtouch Office software solutions which are developed in-house. Complimenting hardware and software ensures full compatibility which leads to a higher level of reliability which is essential in the hospitality industry.


We have many years of experience, so our in-depth knowledge is portrayed in our continued development in our software solutions. However we do not rest on our laurels, we are continually looking at the industry, taking in feedback from our reseller’s about new and adopted best practice and system integration.


How would a venue know which system suits their operation the best as it’s not a simple case of one size fits all is it?


As mentioned previously, don’t assume a new system will meet your expectations. Look at your current operations, constructively analyse how they can be improved. Efficiency, accuracy and customer experience leads directly to an improved bottom line. Whatever solution you are interested in, whether it be one from YCR or not take time out to go through a demonstration at your


24 April 2019 www.venue-insight.com


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