21 SEMINAR SCHEDULE
Travel Tech Theatre TUESDAY 25THAPRIL 10:30 - 12:30
ATM Digital Transformation Summit Digital Transformation is the number one goal for every travel and tourism organi- sation but what does it mean? Hear from speakers transforming travel businesses. Moderator: Paul Richer, Senior Partner, Genesys Digital Transformation Speakers: Toni Portmann, Chief Executive Officer, DHISCO; Jón Árni Bragason, Chief Operating Officer, TripCreator; Richard Lewis, Partnerships Director Travel and Tourism, what3words; Benjo Van Laar Hoven, Chief Executive Officer, Prizm; Dimitri Metaxas, Regional Executive Director-Specialist Companies, Omnicom Media Group MENA
10:30 - 11:00 12:50 - 13:50
Sabre Corporation: Blurring the Lines in Online and Offline Travel In this session we will explore the evolving world of travel, online and offline, looking at the opportunities new capabilities in retailing, merchandising and personalisa- tion will bring, how emerging technologies like artificial intelligence will change the game, and how travel businesses can remain competitive. Moderator: Rashi Sen, Editor, TTN Speakers: Antonella Vecchio, VP Online and Land & Sea, Sabre Travel Network Raymond Vrijenhoek, CEO, Otravo; Dean Bibb, Interim SVP EMEA, Sabre Travel Network; Bader AL Bader, President, Rehlat Travel
14:10 - 15:10
The Travel Experiences Everybody Wants to Hear (But Nobody is Talking About) Social media and blogging are the ideal mediums for telling experiential travel stories. How do you promote a travel brand not on the usual tourist routes? How can experiences in lesser travelled destinations be used to change perceptions? Moderator: Shane Dallas, Social Media Specialist & Travel Photographer, The Travel Camel Speakers: Matt Gibson, President, Professional Travel Bloggers Association; Amanda Ponzio Mouttaki, Publisher,
MarocMama.com
15:30 - 17:00
Biggest Content Marketing Trends of 2017 The #DTTT is back with the biggest content marketing trends of 2017, present- ing fresh ideas from Content | Campus in Copenhagen. Guests, including heavy- weights in the digital field, share their thoughts on successful content marketing. Where should brands be? How can they create a strong brand and share stories through amazing content? How has social media shaken things up? Moderator: Nick Hall, Founder and CEO, Digital Tourism Think Tank Speakers: Ali Hashmi, Industry Manager, Travel MENA Google; Danish Farhan, Founder, Xisché & co.
17:15 - 18:00
Revinate: Winning Guest Engagement Strategies to Increase Revenue Direct bookers are more profitable; how can you shift higher-cost bookers to your channels while at the same time creating stronger relationships with your guests? This session will showcase real-world best practices of hotels who are implement- ing strategies to increase their direct business and drive revenue. Keynote Speaker: Kenny Lee, VP Marketing, Revinate
WEDNESDAY 26TH APRIL 10:30 - 11:30
Phocuswright Fast Track: Global Overview and Middle East Market Panel Discussion Fast-paced mini-sessions leverage Phocuswright’s travel industry research and event expertise. Learn from recent Phocuswright research about the global online travel market – including analysis, data and charts – with European market special- ist, Florence Kaci. A panel discussion follows with key industry players. Moderator: Cristina Polo, Research Specialist, Middle East Phocuswright Inc. Speakers: Florence Kaci, Director, Sales, EMEA and European Market Specialist, Phocuswright Inc; Paul Mulcahy, Senior Vice President Commercial Mövenpick Hotels & Resorts; Amer Al Halabi, General Manager EMEA, HotelsCombined; Paula de Keijzer, Senior Director, Middle East, Africa & Indian Ocean, Greece and Turkey, Expedia Lodging Partner Services; Jeff Strachan, Director, Dubai College of Tourism
11:50 - 12:50
16:50 - 17:50
The New-Age Travel Agent This session looks at how travel agents are evolving to better meet the rising needs of today’s traveller. They’ve realised the transactional model doesn’t work anymore and are becoming increasingly focused on end-to-end customer experience, acting in part as concierge, advisor and confidant. We ask panellists what steps agents must take to stay relevant to customers; how they can focus on in-depth conver- sations via a range of channels, and how to tailor products and services. Moderator: Dan Pearce, Managing Director, TTG UK Speakers: Ernesto Sanchez Beaumont, Head of Commercial Strategy and Business Management, Amadeus MENA; Peter Whittle, Director Global Sales, Traveltek Group Ltd
THURSDAY 27TH APRIL
The Evolution of Experiential Travel: Evolving From ‘Visitor’ to the ‘Experiencer/Immerser’ Paradigm The travel world has witnessed a shift from check-box destination visits to holistic immersive experiential travel. This traveller behaviour trend is shaping destina- tion, airline, culinary and spending choice patterns. In this session, we explore how the travel and hospitality industry can unleash experiential travel potential with renowned expert in travel and tourism research Milind Samant. This session will also unravel the traveller trends powered by a 2017 survey conducted by Feedback. Keynote Speaker: Milind Samant, General Manager and Executive Director, Feed- back Market Research Middle East
11:15 - 11:45
Living in an earned media economy Empowering your advocates into your strongest marketing asset. Keynote Speaker: Andrew Burgess, Middle East Director, TINT, UAE
TRAVEL AGENTS'ACADEMY
HALL 1, THURSDAY 27TH APRIL, MORNING SESSION 10:00, AFTERNOON SESSION 13:30
The ATM Travel Agents’ Academy is a series of two half-day programmes of free training and networking specifically aimed at Travel Agents who are attending ATM. The programme will cover: destination briefings, sales training by InLearning and itinerary planning by TRS Consulting.
Host: Dave Crane, motivational speaker Speakers: Rohit Bassi, Managing Director, In Learning, Sundar Vasudaven, Principal Consultant,TRS Consulting
Using Technology and Storytelling to Create Immersive Marketing Experiences Content marketing has changed the way we sell travel, and technology is constantly providing new ways to create immersive travel experiences for consumers. This panel will discuss how technologies old and new are used to virtually transport consumers to your destination and sell them your product. Moderator: Matt Gibson, President, Professional Travel Bloggers Association Speakers: Elena Nikolova, Editor, MuslimTravelGirl; Amanda Ponzio Mouttaki, Publisher,
MarcocMama.com
13:10 - 14:10
How to Make Travel Videos that Will Win the Internet In any given month, over 100 million of YouTube’s unique visitors are travellers and 60 percent of them narrow down their brand, destination, or activity choices based on the videos they view. As internet speeds and the accessibility of video increases, so will its influence on travel purchase decisions. This panel of popular travel vloggers will share their tips for making videos that inspire travel consumers. Moderator: Shane Dallas, Social Media Specialist & Travel Photographer, The Travel Camel Speakers: Alona Ballard, Blogger and Vlogger, HoneyI’
mTheDesert.com; Mitch Hyde, Co-founder of AdventureFaktory; Thuymi Do, Co-founder of Adventure- Faktory; Jeff Johns, Founder, What Doesn’t Suck?
14:30 - 16:30
The Shift to Digitalisation: From Targeting to Talent? In this session we’re going to look at why transformation really matters to all busi- nesses, from global multi-nationals to local SMEs, as the race to adapt and be more creative is on in winning customers. Nick Hall from the #DTTT will look at how they’ve worked at both ends of the scale, transforming the SMEs in a destination to be strong in digital, to transforming marketing teams of major leaders to change the way they work. Moderator: Nick Hall, Founder and CEO, Digital Tourism Think Tank Speakers: Avi Arya, CEO, Internet Moguls; Joshua Beckwith, Sales Director, Sojern
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